If you’ve been following our company blog for the past month or so, you know that we’ve been focusing on data analytics and what a powerful tool it can be to benefit fundraising. But maybe, like others I’ve been talking with recently, you feel that you’re not yet ready because your data isn’t pristine, or you don’t have enough data, or you just have too much else to do.
If you’re one of those folks who is feeling a little overwhelmed, I put together this brief video just for you. Really, all you need to get started in analytics are these 16 little fields.
Don’t be intimidated by the creepy bouncer guy at the beginning ordering you around. (I *am* thinking of running a contest to name him, though, if you have ideas…)
Are there other data points you’d recommend? Let me know in the comments below!
And if you’d like to hear another podcast on analytics, don’t miss the interview Ben Rymer did last month with Marianne Pelletier. Click here for that.