Happy #ResearchPride month! I’m so happy to share something new we’re doing this year on The Intelligent Edge to celebrate. Our field is brimming with great talent and great ideas, particularly around the area of prospect management. This month we’re featuring four experts discussing aspects of the topic that impact most of us in the nonprofit sphere. Jessica Balsam kicks us off with an introduction on why prospect management is so important to your nonprofit’s success. Take it away, Jessica! ~Helen
I’m excited to kick off this #researchpride series on prospect management, because I get really excited about great prospect management systems. Like the bun to the burger, like the burger to the bun (in the words of the Beastie Boys), a great prospect management system exists as a perfect and necessary complement to research.
A great prospect management system is more than some tables and fields in a constituent relationship management database (CRM). It’s more than a collection of reports. It encompasses fundraiser training, portfolio building, analysis, and policy. Just like research, it requires close working relationships with frontline fundraisers and a deep knowledge of the practice of major gift fundraising.
(Oh no, did I lose you because I said policy? Come back! Policies are not scary, I promise!)