It doesn’t have to be that way. Adrian Sargeant’s eye-opening research (coupled with good old common sense) shows that even the tiniest bit of effort to keep an existing donor has exponential benefits, especially compared to the financial drain of trying to acquire the donor in the first place. It just straight-up saves time and money being, well, good at being good to people who are good to you. [Read more…]
Giving Tuesday marks the opening of the Giving Season, that time of year when generous donors help plant the bulbs for change, and nonprofits nurture and grow them.
I’ve been planting bulbs of my own this past week (daffodils and crocuses; also testing out if lavender seeds actually work), and that activity gave me loads of time to think about how a little preparation now makes a world of difference in a period of time that’s not all that far ahead.
In the fundraising intelligence world, we can do that, too. Here at HBG, we’re talking with clients now about how they can be prepared for next year.
What is your team doing to be sure you’re filling the pipeline with new prospects who are interested in your cause? [Read more…]
This week HBG team member Angie Herrington shares some great tips to make sure you don’t lose track of an under-the-radar, future group of supporters to your nonprofit. She’s not totally convinced that she’s got the perfect acronym yet, but IMO she’s on the right track! ~Helen
Fundraising is no different than any other profession with our acronyms and jargon. Some are expedient (DO, MGO, 990, CRM, ‘soft credit’) and some make me think too hard and wonder if we’re making it up (LYBUNT, SYBUNT, and CRUT).
Some of our legacy terms can also be polarizing. Ever dropped the word “suspect” on PRSPCT-L over the past 20 years? If you’re feeling sassy, try that one and let me know how it works out for you. [Read more…]
At the most recent NEDRA conference, Meghan Hakanson and Amy Begg of Harvard University delivered a session to a packed room on how they created pivot tables to sort through mountains of data to identify reunion prospects. What had session participants clamoring for more was the nitty-gritty details of how Meghan and Amy actually did it. So I asked them to share their project with us – step by step – so that we can all try it, too!
Huge thanks to both of them for their generous willingness to share, and to Meghan especially for writing this article.
Have you ever found yourself sorting through mountains of prospects and thought, “There must be a better way to do this!” and at the same time, “but I don’t have a lot of time!”? We found ourselves saying and thinking the same things to each other as we embarked on a new project for our Reunion and Annual Campaigns team here at Harvard. [Read more…]
This week we welcome my colleague, Tara McMullen, to the blog-stage to talk about a type of data that’s particularly tough to wrangle, but totally worth the effort. Here’s Tara on the rewards to be found in digging through unstructured data (and some great places to find it).
In my work, I find myself constantly perusing social pages, local and regional news publications, and text-heavy lists and articles about wealthy and powerful people to try to pull out valuable “soft” information from these sources of unstructured data.
The information found in these sources is often invaluable in providing insight into a prospect’s relationships and connections, non-profit and civic affiliations, family members, neighbors, community groups, hobbies and activities (like golf or boating), and – of particular interest to those of us in the prospect development field – potential philanthropic interests. [Read more…]
Here’s the complaint I hear frequently about wealth screenings, prospect research, and real estate: Knowing what our prospect holds in real estate is useless! She’s never going to give any of those houses to our organization!(*)
That’s absolutely right. She’s probably not. But that completely misses the point of why real estate is key.
Imagine with me that you’re on a lovely sailboat. You’re out for the day with friends in the Caribbean enjoying the sun and the breeze. You’re moving along at a pretty fast clip with the wind, but all of a sudden an unexpected gust causes the boom to flip from one side of the boat to the other, and somehow you’re overboard.
The water’s warm but it’s going to take a few minutes for your friends to turn the boat around and get you. That thin orange ring they tossed you is by no means reliably holding up your weight, but it’ll help keep you up while you tread water until the boat comes back. That orange ring may be crummy, but it’s the most solid thing you’ve got right now. [Read more…]
Last week one of our favorite fundraisers got in touch after reading Kelly Labrecque’s blog article about real estate super brokers in New York City.
Hey, what about us in New England? she asked. I work for a Boston-based nonprofit, and a lot of our donors are in the construction business.This would be a great allied group for us to tap into!
Great point. There are super brokers all over the world, and equally super resources to find out more information about them. [Read more…]
In considering those with high net wealth, we often think about the owners of luxury real estate, but not the people who make their (potentially sizeable) living helping them buy it. So this week, we’re delighted to welcome back HBG Senior Researcher Kelly Labrecque to share her deep knowledge and clear enthusiasm about researching real estate “Super Brokers.” ~Helen
In the world of luxury residential real estate, there is an elite group of men and women who represent some of the most exclusive listings and clientele. These top brokers, also known as “super brokers,” close deals worth hundreds of millions of dollars each year.
You can find super brokers all over the world, but with shows like Bravo’s “Million Dollar Listing” and HGTV’s “Selling New York,” we have become most familiar with those in markets like Beverly Hills, Palm Beach, and New York City.
Since I have a particular fascination with real estate in Manhattan, I thought I’d share a few interesting facts about that market and its super brokers.
(Of course) Manhattan is expensive!
The average cost of an apartment in Manhattan is now just over $2 million.
Despite declining sales and increased marketing time, Douglas Elliman, the nation’s fourth largest real estate company, reported that the Manhattan residential real estate market experienced both higher prices and increased inventory in the third quarter of 2016 (July through September). In addition, there has been a surge in new development over the last year resulting in some astronomical sales prices.
For example, in September, the New York Times featured the sale of a full-floor penthouse at 432 Park Avenue for an astounding $87.66 million! Eight additional units in the building sold that same month, ranging in price from $18.98 million to $43.3 million.
And let’s not forget the record-breaking sales that closed in 2015 at One57 consisting of a duplex penthouse purchased by an anonymous buyer for $100.4 million and the “Winter Garden” duplex purchased by billionaire Bill Ackman and his associates for $91.5 million.
So what does that mean for super brokers? [Read more…]
You may have noticed that there’s a presidential election coming in November*.
What you may not know is that you can find out how much someone has given and to which candidate they have given in any political race. Nonprofiteers, this is important information to know. I’ll tell you why in a second. [Read more…]
You know that the Sunday Times Rich List came out this past weekend, right?
The list is a tremendous feat completed annually by Philip Beresford and Robert Watts (who will take over for Beresford later this year). For me it’s like someone showed up at my door handing me keys to a snappy convertible, a box of Lake Champlain chocolates, and a leash with a wee sleepy puppy at the end of it.
Yes, I’m self-aware about my tendency toward hyperbole, but seriously, I’m pretty sure I heard angels weeping on Sunday.
Wonderfully, the ST list of the top 1,000 wealthiest isn’t just one list, it’s actually 28 glorious lists. There’s some overlap, of course, but Beresford and Watts don’t just rehash and reorder the 1,000 – there are many more names to be found in the separate, searchable, lists. [Read more…]