Every nonprofit wants to be the next Ice Bucket Challenge winner. And even though we know that that particular Challenge was a total fluke – an influencer picked their favorite charity and that one-in-a-million bolt of lightning struck the ALS Association – we still dream of it happening to our charity.
Every “dusty independent agency” dreams of a 7.4 magnitude groundswell of interest in their work. The UK Natural Environment Research Council (NERC) achieved that nearly overnight with their captivating #NameOurShip campaign. The result was tens of thousands of votes, a crashed website, and global news coverage in favor of the runaway favorite: Boaty McBoatFace. [Read more…]