It’s that moment when you realize that you have spent (1) way too much time to (2) find a piece of information that you firmly believe must be out there – hiding. Behind some paywall. And now your report is sitting there. Unfinished.
It’s Prospect Research FOMO. Fear of Missing infO*.
It’s frustrating, disheartening, and maddening to have wasted time and feel that, at the end of the day, you just couldn’t make the Boolean logic deliver.
Especially when everything is online, right?