Wealth events are the most significant financial occasions that can happen to a person in their life. They’re pretty interesting for prospect development pros, too, because they allow us to sharpen our pencils and get down to the math, create beautiful family trees, or follow really interesting stories in the press.
Most of the time, we won’t be able to find out the whole story. Sometimes, we’ll only be able to report that an event has happened in our prospective donor’s life, but without much more detail than that. Occasionally, the wealth event news we’re discovering won’t be positive, such as a bankruptcy. In rare golden moments, we’ll have a news report or transaction filing that shares everything we want to know.
So what are wealth events, anyway? [Read more…]