Something must be in the air because I’ve had three calls in the last two weeks about training new researchers.
Fundraising intelligence (or prospect development, whatever you want to call it) is one of those professions that you can’t go to college for. There are degree programs in nonprofit management and, frequently, fundraising intelligence is part of the coursework, but there’s not yet a higher ed degree in prospect research, prospect management and data analytics.
So mostly it’s taught by the experienced to the newcomers, and you learn – and get better – by doing. [Read more…]