Are you the person on your team who sets up news alerts? If so, this week’s article by Angie Herrington is just for you. Angie has spent more time than she can count becoming an expert on news alerts, and in today’s article she shares all of her top tips and tricks with you. ~Helen
Researchers have relied on news alerts for decades to help us avoid missing something potentially transformational for our organization. The problem is there isn’t one perfect resource to catch everything. Sophisticated algorithms are gamed to skew or create biased results. Most products are now curated for digital marketing professionals and focused on tracking brands, social media mentions, and analytical trends. This is great for marketing or public relations purposes but not so wonderful for what the traditional researcher needs.
I provide daily updates on board members for one of my clients. Fortunately, this is a top priority because it’s more time consuming than any other group I’ve tracked in the past 20 years. The board of directors is made up of 50 high profile executives ranging from chairs or board members of public companies, distinguished academics, public policy experts, and other daily newsmakers. In addition to the usual updates on employment or philanthropy, I look for public statements, interviews, awards, honors, published papers, op-eds, conference attendance, or speaking engagements.
I know that many of us spend time doing this, so I thought you might like a peek into how I do it. [Read more…]