It doesn’t have to be that way. Adrian Sargeant’s eye-opening research (coupled with good old common sense) shows that even the tiniest bit of effort to keep an existing donor has exponential benefits, especially compared to the financial drain of trying to acquire the donor in the first place. It just straight-up saves time and money being, well, good at being good to people who are good to you. [Read more…]
In my experience, donor research and stewardship go hand in hand. In fact, a little bit of research can take even the most routine stewardship efforts to a whole new level. This week, my colleague Angie Herrington describes a recent stewardship fail on the part of an organization she wanted to support for a lifetime. They lost her, though, and in this article she offers great advice to help guide nonprofits on the value of just doing a little research to keep donors close. ~Helen
A year ago, I lost a dear member of my family. Not long after, I knew I wanted to do something to remember her while helping another. This was going to be my first gift, a significant one for me monetarily and personally. After doing my research, I found my answer with a personalized paving stone memorializing our loss, honoring our longtime and dedicated doctor, and with a portion of the gift going to a hardship fund.
Within seconds of pressing send, I felt an unexpected and absolute high! The personal pride and joy made my heart swell and I was immediately thinking about my next gift. I remembered prospect strategy meetings and discussing a donor’s answer to the “what’s your passion” question. I finally had MY answer.
As a fundraising insider, I should not have been surprised by the following months. Several weeks later I asked about the timeline and if the doctor would be notified. A boiler plate acknowledgment letter was mailed.
Three months later I emailed and learned the order was delayed. Six months after I made the gift, I sent another email and was told it would be sent to the engraver any day now. It included a firm “we’ll contact you when it’s installed.” Ouch. [Read more…]
This week HBG team member Angie Herrington shares some great tips to make sure you don’t lose track of an under-the-radar, future group of supporters to your nonprofit. She’s not totally convinced that she’s got the perfect acronym yet, but IMO she’s on the right track! ~Helen
Fundraising is no different than any other profession with our acronyms and jargon. Some are expedient (DO, MGO, 990, CRM, ‘soft credit’) and some make me think too hard and wonder if we’re making it up (LYBUNT, SYBUNT, and CRUT).
Some of our legacy terms can also be polarizing. Ever dropped the word “suspect” on PRSPCT-L over the past 20 years? If you’re feeling sassy, try that one and let me know how it works out for you. [Read more…]
I love Twitter. I can’t tell you the number of times I’ve been alerted to a key article or wealth list or study that, because of Twitter, I heard about the moment it was published. Not only does Twitter give me an edge on the news but it allows me to communicate and share information instantly with a group of people I’ve grown to admire and rely on for information about the philanthropic sector and the world in general. In today’s guest post, my colleague, Angie Herrington, shares what she loves best about Twitter, and how it helped her to be her best in her career. You can follow Angie on Twitter at @HerringtonEnotA ~Helen
You can’t miss the negative red number taunting you over the allotted characters. So I combine words into contractions and remove a hashtag. Ok, that took care of 5 characters, but I still need to get from -43 to 0. [Read more…]