It doesn’t have to be that way. Adrian Sargeant’s eye-opening research (coupled with good old common sense) shows that even the tiniest bit of effort to keep an existing donor has exponential benefits, especially compared to the financial drain of trying to acquire the donor in the first place. It just straight-up saves time and money being, well, good at being good to people who are good to you. [Read more…]
Fundraising is certainly not a new profession, but the study of it is. As Ben Rymer pointed out in his recent blog post “if money is power, why has philanthropy not been a more popular field of inquiry for social scientists?”
Between the jaw-droppingly huge philanthropic initiatives that have been recently announced, the rise of impact investing, venture philanthropy, and the political and social implications this new stratosphere of evolutionary philanthropy brings, we need intelligent commentary and creative centers of study to help translate what all of this means. [Read more…]
One of the scariest things we know as fundraisers is that donor attrition is at stratospheric levels.
Studies by the renowned philanthropy scholar-evangelist Adrian Sargent have shown that (on average) charities lose 50 percent of their cash income from brand-new donors between their first and second gift, and up to 30 percent after that. (Read Dr. Sargeant’s outstanding article in Nonprofit Quarterly here). [Read more…]