But if you think about it, that moment is really the starting line. What happens after that?
Well, an opportunity for us to have a conversation with the front line fundraiser assigned to that prospective donor, to begin with.
- Did the profile answer all of your questions?
- Is there any further work to be done?
- What questions remain unanswered in the work that the fundraiser can discover on their next visit?
And most importantly, this signals the beginning – or deepening – of the relationship between your organization and the donor. The gift. Stewardship. Continuing engagement. [Read more…]