Helen Brown Group

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Broadening your alert horizon

By Lizard Fine Art (Own work) [CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia Commons

There’s such a great sense of accomplishment that comes with finishing a prospect research profile. You can dot the i’s, cross the t’s, hit ‘save’ and move onto the next assignment.

But if you think about it, that moment is really the starting line. What happens after that?

Well, an opportunity for us to have a conversation with the front line fundraiser assigned to that prospective donor, to begin with.

  • Did the profile answer all of your questions?
  • Is there any further work to be done?
  • What questions remain unanswered in the work that the fundraiser can discover on their next visit?

And most importantly, this signals the beginning – or deepening – of the relationship between your organization and the donor. The gift. Stewardship. Continuing engagement. [Read more…]

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Prospect Research Training Event of the Year!

Lucky Dogs New Orleans

If you’re a fundraiser with a brand-new prospect research position to fill, where do you go to find the best candidates? Perhaps you are someone who was recently hired as a researcher, prospect manager, or who will be doing fundraising analytics or overseeing research – where are your peeps? [Read more…]

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Prospect Identification: Going beyond the same old same old

The theme for our HBG September blog is prospect identification and, because it’s one of her favorite activities, I asked Senior Researcher Jennifer Turner to give us some creative ideas for finding new donors.  Over to you, Jen!

Ideas - Creativity

Your usual prospecting assignment: Find high net worth individuals (HNWIs) with the capacity to make a gift in a specific target range and with a likely interest in your cause.

Sounds like Prospecting 101, right?

Your usual method might be head to donor lists of organizations similar to yours to see who is giving, and at what level.

But what if you took some slightly unusual approaches – ones that shake up the traditional ways you normally prospect? Might that result in viable new prospects as well? My experience says yes! [Read more…]

ABOUT HBG

The Helen Brown Group was formed in 2002 with a goal to be different.

Allow me to explain my personal philosophy to you.

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