There’s such a great sense of accomplishment that comes with finishing a prospect research profile. You can dot the i’s, cross the t’s, hit ‘save’ and move onto the next assignment.

But if you think about it, that moment is really the starting line. What happens after that?

Well, an opportunity for us to have a conversation with the front line fundraiser assigned to that prospective donor, to begin with.

• Did the profile answer all of your questions?
• Is there any further work to be done?
• What questions remain unanswered in the work that the fundraiser can discover on their next visit?

And most importantly, this signals the beginning – or deepening – of the relationship between your organization and the donor. The gift. Stewardship. Continuing engagement. [Read more…]