It doesn’t matter how in-depth a research profile is. It may have the 4 key elements of every strategic profile should have. But if it doesn’t do one critical thing, you might as well not have spent the time creating it.
The one thing every research profile must do is
Answer the Question
When a fundraiser has a research request, what they are really bringing you is a question. And the question depends on who’s asking. [Read more…]