Grace Chandonnet Archives - Helen Brown Group

July 1, 2021 By Helen Brown

How much is that private company worth?

Finding information about public companies is so easy! Unfortunately, the majority of companies in the world are privately-held, so finding information about them – especially how much a company is worth – is a daunting task. Thankfully, today my colleague Grace Chandonnet provides a huge hand up for those of us who aren’t professional company valuers with this enormously helpful article. ~Helen

Grace Chandonnet

It’s an age-old prospect intelligence challenge. Especially if you’re new to our field, placing a value on a privately held company, and on your prospect’s stake in that company, can seem daunting. Publicly traded companies are required to report their financial information to the SEC, and that information (things like market capitalization, revenue, number of employees, and insiders’ stock holdings), is then available to the public. Privately held companies are not under the same legal obligations, so getting at their financial information is a bit trickier and less straightforward. The good news is that there are some pretty simple tricks that can help a researcher arrive at a reasonable guess as to the value of a private company.

You will need a couple of pieces of information, and the fact is that sometimes you will not be able to know enough information to make a realistic estimate. But there are some resources to help.

If you can uncover a reliable estimate of the company’s revenues, that’s a great start. The unicorn is to find a news article, often published in business or industry publications, that is talking about the company’s industry and uses your prospect’s company as an example. In this article, the exact amount of revenue is not reported, but enough information is provided about the company, a provider of solar energy, to figure it out. The company “reported a 124% gain over 2018 gross sales – an increase of $42.4 million” – when you do the math, you will arrive at 2019 gross revenue of about $76.6 million.

If I have information like this, the first thing I will do is try to find one or more publicly traded companies with a similar line of business and similar revenue, and then compare the public company or companies to the privately held one that I am researching. To find similar public companies, I use a stock screener like this one, which is a free resource.

Select Create Custom Screen and then pull down on Select Category to Current Financials and select Revenue. Enter the revenue criteria (I use a range of values, in this case between $60M and $80M). Once you’ve entered that and clicked in the box to activate the search, go back to the pull-down menu. Pull down to Company Overview and then click on Industry (scroll down in the box, it’s slightly hidden). For this example, I picked “Alternative Electricity”. As you’ll see in the image, there is only one search result, but it’s a good one – click on View Screen Matches to see results. The piece of information to look for in those results is the market capitalization or market cap, which is the total value of the publicly traded company because it is reasonable to assume that there is some similarity between the market capitalization of the public company ($373.1 million) and the value of the private one.

If I have multiple companies in my search results, I will use the average market cap for the companies in the list that are the most similar to my prospect’s company. When doing this, I leave out any outliers – where the market cap is a lot lower or higher than most of the companies in the list.

If, however, you know that your prospect is trying to sell her company or that she already has, the value you want to look for is the enterprise value rather than the market cap. Enterprise value is the amount that a company could fetch in an acquisition. You can find this number by looking up the comparison public company or companies at any number of free sources. I like Yahoo Finance, where you can find the enterprise value under the Statistics tab.

Of course, a good deal of the time, you won’t find an article that tells you exactly what your prospect’s company’s revenues are or there just won’t be good comparison public companies in your search – sometimes a close industry match isn’t available or (if you do have an estimate of revenue), there won’t be any companies with revenues in that range.

My second go-to in cases like this is the Business Reference Guide, which is a paid resource, but not terribly expensive. This resource is available as an online subscription, a book, or both. It is focused on pricing businesses and franchises and is geared toward entities that are seeking to buy a company or franchise. It is chock full of industry benchmarks and trends, rules of thumb when assessing certain industries or franchises, and ways to assess a ballpark figure for what a company is worth using a host of different data points that you may have. If you have an estimate of the number of employees a company has, for instance, you can often find a simple multiplier to use to estimate a company’s valuation.

This of course brings us back to whether you have that information and where to find it. I like to look at my prospect’s company in several different resources, including Dun & Bradstreet and ZoomInfo, both of which are included in a Lexis Nexis for Development Professionals (LNDP) subscription, and see how these resources’ results compare to one another. If you have access to LNDP, you not only have access to both of these resources, but also to a host of others, including Gale Group Company Briefs, IAC Company Intelligence, and Lexis Nexis Corporate Affiliations.

iWave is another great source of aggregated company information. Dun & Bradstreet has often been maligned in our profession for not containing trustworthy information because its data is frequently based on self-reported numbers and/or modeling, so it should be taken with a grain of salt. I’ve been finding lately that ZoomInfo often returns data about revenues and number of employees that seem pretty accurate to me. With practice, you will be able to identify which information is probably wildly inaccurate versus information that seems quite reasonable. D&B Private Company Insight (also available in LNDP) often has information about what percentage of the company is owned by whom, and this is great to know. Estimating the value of a company is one thing, but knowing how much of the company your prospect owns is the next (and important) step to including these numbers in your capacity score.

The more you do this kind of research, the more you will trust your instincts about what seems to be relatively accurate numbers, both for revenue and number of employees. There will always be things we can’t know abut a privately held company, such as the value of inventory or machinery and other hard assets, and debt/liabilities, but I believe that we should at least attempt to understand what a privately held company could be worth when assessing a capacity rating for a business owner, and I also believe that these relatively simple calculations can result in a strong estimate.

Some additional things to consider:

What percentage of the company does your prospect own? If you don’t know, estimate conservatively – I like to use 10 to 25 percent ownership.
Is it a multi-generation family business? This could indicate that there are minority shareholders (family members) and should be taken into account when assessing your prospect’s true stake.
Did your prospect found, grow and continues to head the company? This could indicate 100 percent ownership for your prospect.
Is it venture funded? Investors will own some stake in the company if so. Sometime the percentage of company owned by the investors can be found in a news search, but not always. If not, be conservative when estimating what your prospect’s ownership percentage is.
A company’s valuation is not a liquid asset for your prospect until/unless she sells it, but it is an asset that should be included in your capacity rating, just as real estate values are.
It is conventional wisdom that privately held companies are often not as valuable as publicly traded ones, so as for all the other steps, be conservative in your estimates.

Good luck – and remember: sometimes you just will not have enough information to make a reasonable guess about a company’s valuation and this is not a bad reflection on you or your research skills!

April 16, 2020 By Helen Brown

Prospect Research for the Here and Now

In the midst of any crisis, after the first moments of stopping and taking stock of what is happening around us, the next thing people normally do is jump into action to help. This week my colleague Grace Chandonnet shares her perspective on practical ways that we in prospect research can jump into action to be helpful to our organizations. Be well. ~Helen

We’re a few weeks into the new (for now) normal and lucky to be in an industry that lends itself well to remote work. It seems like a good time to be strategizing around ways to get through an economic downturn with our organizations intact, and also a good time to look ahead and prepare for the future.

I’ve been thinking about things that we fundraising intelligence pros can do to make the present moment more productive and satisfying that will also help prepare us to move ahead through – and past – turbulent times. Here are some practical things that we can do now.

Projects and Planning

This might be a good time to consider all those things on your to-do list that you never seem to have time to fit in. What can you be doing to look to the future and be ready to hit the ground running when we emerge? For example:

In-person events are off the table right now, but can you work on prospecting projects for future event attendees?

Now is a great time to plan and implement analytics projects to find the hidden gems in your own databases. Consider appending free or inexpensive data to make your data insight projects even more robust.

Research and draw relationship maps to identify strong prospects who might know your organization’s friends and family and want to be engaged?

If you’re working at a school or university, now is a good time to re-imagine your parents research programs as we’re heading into summer.

Supporting the Front Line

Now is a great time to be looking for additional ways to support our frontline fundraisers. Our extroverted colleagues may be really struggling in a time of enforced social distancing. The logistics of business as usual – building relationships with donors and prospects – has been suddenly altered drastically. If you’re a prospect development pro, take the opportunity of having more planning time with frontline colleagues and discuss their priorities and concerns to strengthen your relationships with them.

Work with fundraisers to help them re-balance their portfolios to set them up for future success. This could include re-assessing capacity with an eye toward the industries that are recession-proof vs. those that might not be – we can lead these discussions and also touch on the overarching economic outlook.

Use the aforementioned analytics and prospecting projects to target the prospects that will help fundraisers meet their visit and solicitation goals.

Set up some interactive trainings or presentations geared toward frontline fundraisers – perhaps a quick training on basic research – to give them tools for things that they can do themselves to get ready for a meeting or phone call when there is no time for formal research.

It might also be a good time to focus on process-oriented training, such as short sessions on entering research requests, prospect management moves, and/or contact reports into your organization’s CRM.

Now might also be a great time to host a few virtual coffee breaks – that have no set agenda – with small groups of fundraisers and you or your team of researchers just to get to know each other a little better.

Take advantage of trainings and webinars

We can also be focusing on our own professional development. Apra and many of its chapters as well as familiar vendors like iWave and DonorSearch offer ongoing, as well as timely and relevant virtual trainings and webinars on a variety of topics relevant to our industry and ways we can weather the pandemic. Is there something that you’ve been wanting to know more about? Wishing to take a deeper dive into certain industries, or know more about the hands-on intricacies of data analytics? With fewer research requests in the queue, it could be a good time to set aside some time for some of these free training opportunities.

Breathe

“Self-care” is an oft-used expression that means different things to different people, but there is no doubt that most of us are experiencing an increase in stress and anxiety, and a little self-care couldn’t hurt. It’s more important than ever to take a few minutes during your day to stand up and stretch, step outside and maybe take a walk around the block (as weather and social distancing guidelines allow), try out a meditation app, or to just sit quietly and breathe for a few minutes.

I do believe that our industry will weather this. We are a resourceful bunch (literally!) and we’ve been through troubled waters before. Let’s have each other’s backs and we and our organizations can emerge stronger than before.

November 1, 2018 By Helen Brown

Read the Footnotes!

Reading SEC documents can be a tricky business. There’s the up-front information, and then there’s the hidden information that you have to know to look for. In this week’s article, first published by (and reprinted with kind permission from) our esteemed colleagues at Apra-Louisiana, HBG Senior Researcher Grace Chandonnet reminds us of the importance of reading the small print. ~Helen

Read the footnotes! It’s not new advice, but it is important and bears repeating. When evaluating the stock holdings of an individual, it is so important to read the footnotes in a proxy statement underneath the beneficial ownership section.

I know, it’s tempting to just take the number in the “total amount of beneficial ownership” column (let’s call it the ABO column), price the stock, and call it a day. But sometimes there is important information in the footnotes that will value that person’s stake very differently. [Read more…]

January 4, 2018 By Helen Brown

Innovation in Philanthropy

Creativity abounds everywhere in the Third Sector, from service providers in the field, to fundraising offices managing more on a shoestring, to a new breed of funders (and well-established funders, too) thinking up new ways to engage with, spur forward, and support their philanthropic priorities. In this week’s article, HBG Senior Researcher Grace Chandonnet shares some of the interesting and creative ways funders are having an impact in the world today. ~Helen

Lately I’ve been thinking about the innovative ways that young entrepreneurs are actively engaging in philanthropy. As my colleague Elizabeth Roma writes, the philanthropy landscape is ever evolving and innovating and appears to be picking up the pace of change exponentially in recent years in what is being referred to as the New Gilded Age. Elizabeth touches on innovative philanthropic vehicles such as the Emerson Collective and the Chan Zuckerberg Initiative, as well as B-Corps and impact investing. [Read more…]

December 1, 2016 By Helen Brown

Come Together. Right Now.

This week my colleague Grace Chandonnet points us to great research on the benefits of collaboration and shares some of the methods we use (and you can, too) to take advantage of deep knowledge and resources around you.

The events of the recent past have inspired divisiveness and mistrust amongst the citizens of the United States and even the world. For the sake of my own wellbeing, I’ve been trying to focus on the things in my life that make me feel connected to something positive. Fortunately for me, not only am I connected to work that makes a real difference in the world, but I have an amazing group of colleagues who are always ready and willing to collaborate.

COLLABORATION’S MULTIPLE BENEFITS

According to Murali Krishna, HR Service Administrator at IBM, “Collaboration not only equals a happier workforce, it represents an educated one. This is because it naturally inspires a sense of community within an organization, meaning that employees feel almost like they are a part of a family. Additionally, collaboration allows employees to learn from each other and the bosses.” [Read more…]

December 3, 2015 By Helen Brown

Not Dead Yet

This month I’m delighted to highlight an article by HBG team member Grace Chandonnet, who shares some inside information about the prospect profile. Grace works with our clients from her home office in New Orleans, a town that Mark Twain would have been very familiar with from his Life on the Mississippi.

To shamelessly paraphrase Mark Twain, the report of the death of the prospect profile has been greatly exaggerated.

It seems as though that during my entire 12 years as a development researcher, I’ve been hearing that the narrative prospect profile is “going away.” It’s been argued that it isn’t useful, it takes too much time to prepare and to read, that a gift officer doesn’t need all that information to cultivate and solicit their prospect. [Read more…]

December 4, 2014 By Helen Brown

Take Your Seat at the Table

Today I’m delighted to share an article with you written by guest blogger and HBG team member Grace Chandonnet. As you’ll see, Grace is an eloquent advocate and guide for those of us planning a move toward the strategy table in our fundraising operations.

As a prospect researcher, you have access to some eye-opening tidbits of information, which makes you exceptionally valuable to the fundraising team. The trick is to get others to see it—and to give yourself a seat at the table.

Recently, I started a new working relationship with a gift officer. In our initial meeting, she came right out and asked me to include my observations and opinions in the research that I provide to her. This was a gratifying milestone in my 13-year research career. As researchers, we often talk about how it can be difficult for research to get a seat at the strategy table and here was a frontline fundraiser asking me, unsolicited, with the implicit idea that my opinions were welcomed and valued. This gift officer gets it! [Read more…]

This week my colleague Grace Chandonnet points us to great research on the benefits of collaboration and shares some of the methods we use (and you can, too) to take advantage of deep knowledge and resources around you.

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