philanthropy Archives - Helen Brown Group

September 14, 2023 By Melissa Bank Stepno

It’s Time: Highlighting Six Changes

Two weeks ago, I attended my last Apra Board Meeting, immediately followed by the 2023 Apra Prospect Development Conference. As a team building exercise, we kicked off our board meeting with “6 Word Memoirs.” As one might expect in a group of about a dozen people, the tone and tenor of our memoirs varied – some professional, some personal, some serious, some funny, some focused on being “in the moment”, others focused on lifelong characteristics. Mine was as follows:

This Year. Many Changes. Reflective. Bittersweet.

For those who do not know me, 2023 has been a year of change. About 6 weeks prior to the conference, I started in my current position at The Helen Brown Group. And, after 6 years of being on the Apra Board, my term was coming to an end.

As such, my mood was very, well, reflective. As you might imagine, a 6-year board tenure could feel like both a short and long amount of time.

On the one hand, some things within Apra and within our profession have not changed over the past 6 years – and maybe they never will. We are still debating whether the full prospect profile is “alive” or “dead.” We are still complaining about database conversion projects. Most of us are planning, in, or about to finish some type of large capital campaign. You get the idea.

On the other hand, over the past 6 years our industry has changed, evolved and grown substantially! Like many of us, I don’t always like change. But, change is not only a constant, it is also necessary. I have learned to embrace the later.

Also like many of us, I often have trouble seeing the forest through the trees. So, since the themes of change and sixes have both been on my mind, I thought: it’s time to highlight 6 “trees” that have sprouted in our industry’s “forest” over my 6 years on the Apra Board.

1. COVID – COVID had a transformative impact on almost every aspect of our lives – professional and personal. Did I really need to mention this? Probably not. However, it was so impactful that how could I not mention it? Enough Said.

2. ChatGPT, AI and similar – do I think ChatGPT or AI is going to replace our profession? No. Do I think they are going to change the way we do our work. Absolutely.

Some of us are old enough to remember when the Internet was rumored to replace our profession and it obviously didn’t. We are still here!

However, I think we’d all agree that the way we work is significantly different – more efficient and faster – than the days of library visits, stacks of books and lots of phone calls to request information. My suspicion is that this era of technology innovation will have the same type of impact, forcing (in a good way!) us to evolve.

3. DAFs – Did Donor Advised Funds exist 6 years ago? Yes. In fact, there’s a great blog post by my colleague Jayme Klein here that reviews the history of DAFs.

However, in the past few years the importance of DAFs and their impact on our industry really started to explode. In fact, according to the National Philanthropic Trust, DAFs grew 28% in 2021 alone.

Those who follow GivingUSA have also noticed that over the past couple of years there has been a decline in individual giving alongside an associated increase in foundation giving. Most experts attribute a portion of this shift directly to the impact of DAFs.

If donor giving patterns are changing, our industry must learn to adapt and keep up with those changes.

4. Data Governance and Privacy Landscape – while FERPA and HIPAA certainly existed for way longer than my six-year looking-glass, we now have an alphabet soup with GDPR, CCPA, PIPEDA and VCDPA added to the mix. This, of course, is an evolving landscape with legislation pending (or already in effect) in other states and countries.

Sites like The Nonprofit Alliance can help us track legislation. However, knowing about the law is only ½ the battle. Perhaps the bigger challenge will be in the nimbleness and complexity needed to adhere to all of variations across so many laws.

While my first 4 are broad and impact the entire philanthropic landscape, I wanted to reserve my last 2 specifically for Apra, since my tenure on the Apra board was the inspiration for this post. Of course, many trees have sprouted within Apra over the past 6 years. I’ll highlight two:

5. Apra’s DEI Data Guide – In 2021, Apra published its first version of a new DEI Data Guide (spoiler alert: an updated version is due to be published later this year, along with a brand new asset on data minimization!). The Guide’s purpose is to serve as a resource for best practices in the ethical collection, storage, and usage of DEI data.

Sure, Apra was talking about DEI 6 years ago. And, Apra has always prided itself on providing an ethical guidepost for the philanthropy profession. It even has an entire section of its website focused on Ethics and Compliance.

But talking about something and having text on a website does not make it a seminal cornerstone of a professional association.

It is to this end that the importance of the DEI Data Guide cannot be understated, especially as Apra is a community that lives, breathes and thrives on using data to advance philanthropy.

In quick stead, the Guide has also served as a launch pad that helped elevate Apra as “The Leader” in assuring the proper collection, use and protection of donor data across the entire philanthropic sector. In fact, the Guide has been promoted in efforts by AFP, CASE, aasp, and the Chronicle of Philanthropy, just to name a few.

6. Due Diligence – Okay, full disclosure: I was having a bit of trouble picking this last one. There was so much to choose from that I really couldn’t decide!

My mind was quickly made up when I read Heather Willis’s Intelligent Edge post last week on Comprehensive Due Diligence Research. Of course!

Due diligence has always been in the back of a researcher’s mind. I distinctly remember an example from my time as a Prospect Researcher at Boston University when a colleague realized that a prospective donor was possibly connected to a terrorist organization. Yikes! What to do? We talked about it and made some ad hoc decisions on how to handle next steps. We had no formal policy or procedure in place. This was twenty years ago.

Now, Due Diligence is a practice of its own with guideposts and guardrails to follow. We’ve come a long way, baby!

In addition to Heather’s great insight, also check out Apra’s Due Diligence Toolkit, published in 2020, along with about a dozen other resources in Apra University, all published in the last few years and including a 2021 webinar featuring HBG’s very own Michele Borucki and Jayme Klein! (note: some links require an Apra membership).

Each one of my “sixes” is worth a full blog post on its own! But for now, I’ll leave you with these brief thoughts on each as I set my sights on building my next 6 Word Memoir…

September 16, 2021 By Helen Brown

European-style foundations come to the United States

Bethlem Hospital, London, 1677. Engraving.
Credit: Wellcome Library, London. Wellcome Images (http://wellcomeimages.org)

Foundations have existed in Europe for over 600 years. The oldest is likely Bethlem (aka “Bedlam”) Royal Hospital, which has been taking care of the mentally ill without interruption since the 1400s in London. Even though it’s a charitable organization, it’s called a foundation because that’s the legal way it was set up.

The way foundations are set up in Europe is different in the law than the way foundations (as we know them) are set up here in the US. (At least, until now – I’ll get to that in a minute). [Read more…]

August 26, 2021 By Helen Brown

The overlooked generation

There’s a puzzle that I’m trying to figure out. Maybe you’ve got some insight and can help me.

When I got started in my career in prospect research, it didn’t take me long to figure out that we were concentrating on people (okay, mostly men) who were in their 40s to 70s. These were the donors who were in their prime earning years or recently retired, finally able to spend their spare time on volunteering and their spare cash on donating.

We didn’t ignore their kids, of course, but since there’s only so much time in the day, it was the Boomers that got the majority of our prospect identification and research attention. It’s just Sutton’s Law.

So, okay, those Boomers are aging out of prime giving now. Most are now fully in retirement mode, so it makes sense that we look to the next generation who are in their prime earning years or recently retired.

In the press (fundraising and general audience), you can’t open a newspaper or magazine without seeing articles like Millennials And Charitable Giving: A New Approach To Philanthropy, How Millennials Are Changing Philanthropy, and How to Appeal to Millennial Supporters.

Which is great.

But that’s not the next generation after the Boomers. Gen Xers are. [Read more…]

August 13, 2020 By Helen Brown

Questioning philanthropy

With so many nonprofit organizations needing funding fairly desperately right now, this might not seem like a particularly great time to critique philanthropy and philanthropists. That hasn’t stopped people like Anand Giridharadas, David Callahan, Rob Reich, Ben Soskis, Alan Cantor, the folks at Mother Jones, an anonymous op-ed writer in The American Conservative, and many, many others.

And the critics have a long list of grievance: Foundations have too much power. Foundations don’t give away enough. Billionaires are stingy. Billionaires are stepping up, but not enough. Wealth inequality is distorting philanthropy. It’s imperiling democracy. DAFs are the best thing since sliced bread. DAFs are evil.

It feels like there’s a crescendo of criticism lately. And they’ve got a point – there is so much more need, the inequity gap is an increasingly yawning crevasse, and trillions are locked away in philanthropic vaults, ticking up interest and income for investment offices and institutional sponsors. And there are billionaires who could change the course of poverty/hunger/you-name-it with one check (and some, like MacKenzie Scott, who seem to be actually trying).

As they have for over a generation, medium and large nonprofits are focused laser-like on that top tier of prospects and those prospects’ assets are growing by the second, even during this pandemic. Some because of the pandemic. Sometimes I think that small triangle at the top of the pyramid is going to separate and blast off like the SpaceX Dragon.

A small voice in me wonders if prospect development has played some role in this problem of declining donor numbers. Because of our part in the fixation on that nose-cone.

And, to be fair, it has made practical sense, right? When bank robber Willy Sutton was asked why he robbed banks, he said “because that’s where the money is.” Well, yeah.

Have we been myopic?

So yes, we’ve focused on the richest of the rich because they’re the ones with the most money to give away. But is that one (of the potentially many) reasons why our nonprofits have shrinking donor pools? Because we haven’t spent the time to identify and involve the next generation of donors because the low-hanging fruit was just so much easier?

What about the next tier who may not be able to make 7-figure gifts now (or ever), but could make multiple 5 or 6 figure gifts over a lifetime? Have we in PD not done our duty to insist to leadership that those prospects are worth the work so we can ensure that fundraisers working at our organization in 10 years’ time have great portfolios to work with?

Is the scarcity mindset that deeply entrenched in our sector’s collective psyche that nonprofit leadership doesn’t feel it can take the long view to ensure that their nonprofit will be here in 50 or 100 years and needs to go for the quick wins now?

Or, to play devil’s advocate, in this increasingly unequal world is it more expedient (and ethical) for us to have stayed focused on the top of the pyramid to the…maybe not exclusion, exactly, but certainly decreased emphasis on that important second tier? I wish I was sure. That small voice gets louder these days telling me “no”.

Fortunately it’s not an either/or choice. Those critics are airing out the Third Sector’s dirty laundry and it doesn’t smell too rosy. So what we have here is an opportunity for all of us, particularly in prospect development.

So what can we in prospect development do?

We have to start involving people below the Forbes 400 level – now – for all kinds of reasons.

First of all, although their bank accounts are growing at astonishing levels and their numbers are creeping up slowly, ultra-high net worth individuals (UHNWI) are still a tiny subset of the general population. Also they tend to give their support exclusively to large, well-established institutions (the equivalent of the Forbes 400 of the nonprofit world).

Second, I don’t know of too many nonprofits whose constituencies are exclusively over 60, male, and white. All-white boards may have worked in the 1970s, but we all know that style of board should have died out long ago. The fact that the status quo has lasted this long is frankly lazy and embarrassing. Female and BIPOC representation amongst trustees, volunteers, donors, and fundraisers, has to increase and fast in order for nonprofits to stay relevant (and afloat).

And third, donors have an increasing number of giving choices that completely bypass nonprofits and go straight to the recipient. Let me repeat that – donors are bypassing nonprofits entirely (read the embedded-linked article in that last line). Or they give money to nonprofits through vehicles like Facebook, which cuts out the nonprofit/donor relationship. Right now, when people can’t get out to volunteer or to attend events, these options are a way for mid-level donors to make a direct impact. This makes prospect identification, philanthropic-interest research, and engagement all the more difficult for an increasingly important demographic.

And although they may not be 100% correct, the critics care enough about the success of our sector to venture an opinion and point out where we need to fix things.

As a prospect development professional, I can’t fix DAFs, or foundation payouts, or wealth inequality, or the tax code. But there are many things we definitely can do to make our sector – and our own nonprofits – better. And that starts with making the pie bigger.

Elbow-grease prospecting and segmentation are even more critical right now. There are opportunities in every single fundraising database to be found through analytics and wealth screening, peer networks and philanthropy. There are common-sense ways to find new or previously overlooked donors in the communities where we operate and that we serve.

As an industry, we need to figure out how to present newly-identified prospects in such a way that fundraisers will rush to set up a Zoom call. And managers need to find new ways to motivate fundraisers to do that. Great prospects sitting in a portfolio growing cold are the very worst kind of waste. Internally we need to discover ways to communicate excitement and opportunity.

Something that’s been exciting for me is a project we’re working on right now within our Data Insight team: identifying the ways that the research tools we use don’t identify (or appropriately weight) female and BIPOC prospects and building up our own custom appends and methods to counter those deficiencies for our clients.

I’d love to hear your thoughts about any or all of this.

April 23, 2020 By Helen Brown

Donors that are stepping up right now

While it becomes increasingly easy to believe that the nonprofit sector’s glass is half empty at the present moment, the reality is that people want to help nonprofits, and they are stepping up. If you don’t believe it, I thought I’d share some of the many places you can go to get some really good, heartening news.

At the same time that 80 percent of US nonprofits surveyed were telling the BBB Wise Giving Alliance that they expect revenues will be down in 2020, Fidelity Charitable announced that giving from its donor-advised funds was up 36% this March compared to the same time last year.

Fidelity surveyed its donors who had given at least $1,000 during the second half of March. Over half had no plans to decrease their giving this year, and 25% said that they planned to increase their giving.

Including support just for COVID-19 related giving (which was $160.7 million as of yesterday, and up $20m since last Friday), total giving from Fidelity’s DAF donors so far in 2020 is well over $2 billion. This month Fidelity issued a “COVID-19 Relief Challenge” to its donors to give $200m before #GivingTuesdayNOW on May 5. This is clearly having a positive impact on their giving numbers.

If you haven’t yet read the Chronicle of Philanthropy’s April 9^th article by Michael Theis titled “Giving From Donor-Advised Funds Surge as Pandemic Spreads” you should get on that now – it’s a barn-burner full of hope and a call to action. From the article:

Money is not simply flowing out of the funds. Donors are also contributing to their accounts, even though the slide in the stock market and the tumbling economy might have caused some supporters to pause their giving.

Deanna Spaulding, a spokeswoman at Fidelity Charitable, declined to provide figures for incoming gifts, but she added that the number of new fund accounts opened has also grown since the start of the year.”

And it’s not just Fidelity. DAF sponsors large and small all over the country are reporting the same thing.

Giving from funds at Schwab Charitable were up 21% February 14 – March 31 compared with the same period last year. Schwab “asked the Center for Disaster Philanthropy for a list of organizations responding to the pandemic globally and highlighted them on its website. Those organizations saw a nearly 450 percent increase (emphasis mine) in grant dollars from Schwab account holders.”

Over the past few weeks, the new CEO of the Silicon Valley Community Foundation, the place where tech millionaires and billionaires send their philanthropic dollars to DAF, has been calling donors asking them to spend at least 5% of their invested funds now. And she says they’re seeing donors answering the call.

Even smaller DAF sponsors are seeing a huge uptick. ImpactAssets DAF reported to Barrons that by the end of the second quarter of 2020 investments in its fund will exceed $143 million, more than total investments made in the fund for all of last year. Their DAF donors made more than 1,000 grants totaling $11 million from their DAFs last month, two times the number made in a normal March.

If there was ever a moment for DAF donors to allocate those funds they were saving for a crisis, it’s now, and they seem to be stepping up.

Who else is giving right now? Startups.

Earlier this month, Crunchbase reported that a number of startups had accelerated their philanthropic giving due to the pandemic. Their initial article listing 24 startups grew so fast that they abandoned adding to the article and embedded a running spreadsheet of companies, which is now up to 140. Check out the interactive list to see if there’s a company donating in your area.

Also, private and family foundations, companies, and LLCs

Candid reports on their new popup COVID giving/tracking webpage that total coronavirus giving they’ve counted so far stands right now at nearly $8 billion.

Just like the number of coronavirus cases out there, there is likely lots more giving that just hasn’t been counted yet.

Donors are eager to give and, as we pointed out two weeks ago, there are plenty of companies and industries that are doing really well right now. We may have to adapt or throw out some old ways of doing things and adopt new technologies and strategies, but it appears that as the need for funding has risen, so have the numbers of donors who want to be helpful.

FURTHER READING

Charity is off the charts amid the coronavirus. Is that a sign of America’s strength or weakness? By Laurence Darmiento, LA Times, 4/20/2020

Community Funders Balance Priorities in the Face of Overwhelming Needs, by Paul Karon. Inside Philanthropy, 4/22/2020

Special Report: Covid-19 and the Charitable Sector. Give.org BBB Wise Giving Alliance

Want to see some fascinating stats on email solicitations right now? NextAfter has created a web page chock-full of real-time analysis of 90 nonprofits with lovely charts and graphs showing

The types of verticals in the analysis
Median monthly visitors for each vertical (the top nonprofit type has 4x the visitors of #2)
How has the average number of gifts changed Jan-April this year vs last?
How has avg. revenue been affected in recent months? (Spoiler: it mostly hasn’t)
How has each vertical changed their volume of messaging in recent months? (these numbers were really interesting).

December 27, 2018 By Helen Brown

My favorites from 2018

Hi there and happy almost-New Year!

I did a wrap-up last week on the HBG team’s favorite resources from our prospect research links page, and this week I thought I’d share some of my own personal favorite reads from this year.

This list is the really-worth-it books, articles and white papers I’ve read over the course of 2018. In case you have some down time between now and the new year (or even in the weeks ahead), I thought you might like to queue up the ones that are new to you. I’ve thrown in a couple of personalities I think you might want to follow on social media, too.

As always, if you have suggestions for things that I and others shouldn’t miss, please don’t hesitate to share them in the comments – I love learning about new sources! [Read more…]

January 4, 2018 By Helen Brown

Innovation in Philanthropy

Creativity abounds everywhere in the Third Sector, from service providers in the field, to fundraising offices managing more on a shoestring, to a new breed of funders (and well-established funders, too) thinking up new ways to engage with, spur forward, and support their philanthropic priorities. In this week’s article, HBG Senior Researcher Grace Chandonnet shares some of the interesting and creative ways funders are having an impact in the world today. ~Helen

Lately I’ve been thinking about the innovative ways that young entrepreneurs are actively engaging in philanthropy. As my colleague Elizabeth Roma writes, the philanthropy landscape is ever evolving and innovating and appears to be picking up the pace of change exponentially in recent years in what is being referred to as the New Gilded Age. Elizabeth touches on innovative philanthropic vehicles such as the Emerson Collective and the Chan Zuckerberg Initiative, as well as B-Corps and impact investing. [Read more…]

April 6, 2017 By Helen Brown

The New Gilded Age

The number of gifts of $10 million-plus at universities are at an all-time high, according to a Marts & Lundy study. Beyond lending just their names or faces to events, an increasing number of celebrities are putting in volunteer time and money for the causes they care about. And new forms of giving vehicles like LLCs are emerging to meet donors’ needs for flexibility. Articles about philanthropy are increasingly in the main stream news, describing how giving is changing our society – in fractal patterns. This week I’m delighted to welcome HBG Assistant Research Director Elizabeth Roma to the blog to help share her thoughts and expertise on our new Gilded Age.

Elizabeth Roma

When I started college in the mid-1990s, I had no idea what I wanted to study, but I knew that I liked to read and think. After taking a variety of core liberal arts classes during my freshman year, I concluded that majoring in English would allow me to spend four years doing just that, and I loved (almost) every minute of it.

I still like to read and think (and I bet you do too if you’re reading this blog), and it turns out that I managed to stumble into a job that allows me to do just that—and even get paid for it! (Side note for those soon-to-be liberal arts graduates—and their parents, siblings, grandparents, spouses, etc.: maybe prospect development is the career for you!) [Read more…]

December 1, 2016 By Helen Brown

Come Together. Right Now.

This week my colleague Grace Chandonnet points us to great research on the benefits of collaboration and shares some of the methods we use (and you can, too) to take advantage of deep knowledge and resources around you.

The events of the recent past have inspired divisiveness and mistrust amongst the citizens of the United States and even the world. For the sake of my own wellbeing, I’ve been trying to focus on the things in my life that make me feel connected to something positive. Fortunately for me, not only am I connected to work that makes a real difference in the world, but I have an amazing group of colleagues who are always ready and willing to collaborate.

COLLABORATION’S MULTIPLE BENEFITS

According to Murali Krishna, HR Service Administrator at IBM, “Collaboration not only equals a happier workforce, it represents an educated one. This is because it naturally inspires a sense of community within an organization, meaning that employees feel almost like they are a part of a family. Additionally, collaboration allows employees to learn from each other and the bosses.” [Read more…]

This week we welcome my colleague, Tara McMullen, to the blog-stage to talk about a type of data that’s particularly tough to wrangle, but totally worth the effort. Here’s Tara on the rewards to be found in digging through unstructured data (and some great places to find it).

This week my colleague Grace Chandonnet points us to great research on the benefits of collaboration and shares some of the methods we use (and you can, too) to take advantage of deep knowledge and resources around you.

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