Despite the title of this popular article, we love wealth screenings here at HBG. What we don’t love is when all that time, work, and money spent on a wealth screening go to waste. My colleagues Maureen, Tara, Heather W. and I were talking about this one day, and we were brainstorming so many great ideas that I asked them if we could capture them in a podcast for you. [Read more…]
The alchemy behind fundraising success
It’s no secret that the most important thing about major gift fundraising is relationship building. No matter whether you’re talking about raising money from individuals, companies, or foundations, the key is building honest, authentic relationships to bring about positive change. [Read more…]
Donor Identification in the 21st Century
As you probably remember from my previous article on this topic, it’s a myth that high net worth people don’t use social media. Studies show that the adoption rate in that demographic is growing every day, too.
That’s great for those of us in fundraising, because new sources like these help us to (as Chris Carnie recently discussed in a terrific podcast with Ben Rymer) craft a donor-centered relationship for each individual donor – because we can (and should) treat them as individuals. [Read more…]
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