Helen Brown Group

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New White Paper! Who Is Doing Well Now?

A month ago I wrote an article for this blog called Who’s Doing Well Now? which highlighted several companies and individuals that were doing well financially due to their prescience about the market or because of the goods and services that their company is manufacturing, shipping, or selling during this pandemic.

Since then, a number of other companies and individuals have been added to that list, and I’ve gotten overwhelmed (in a good way!) with articles about philanthropists stepping up right now. It was too much important, good information not to be shared to help our sector.

So we wrote a white paper to pull this information together for you. We hope that it helps you and your nonprofit identify prospects and industries that will help you get through this time.

It may be that the specific individuals and companies you see in this white paper aren’t in your database – but people like them, or industries they represent, might be. You may be in the UK or EU or South America and the company names are all different but use this as a creativity lab for prospecting.

The white paper is here in our Learning Media Library and it’s free. Let us know if you find it useful, and add any articles or resources in the comments that you’ve found to be helpful.

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Donors that are stepping up right now

While it becomes increasingly easy to believe that the nonprofit sector’s glass is half empty at the present moment, the reality is that people want to help nonprofits, and they are stepping up. If you don’t believe it, I thought I’d share some of the many places you can go to get some really good, heartening news.

At the same time that 80 percent of US nonprofits surveyed were telling the BBB Wise Giving Alliance that they expect revenues will be down in 2020, Fidelity Charitable announced that giving from its donor-advised funds was up 36% this March compared to the same time last year.

Fidelity surveyed its donors who had given at least $1,000 during the second half of March. Over half had no plans to decrease their giving this year, and 25% said that they planned to increase their giving.

Including support just for COVID-19 related giving (which was $160.7 million as of yesterday, and up $20m since last Friday), total giving from Fidelity’s DAF donors so far in 2020 is well over $2 billion. This month Fidelity issued a “COVID-19 Relief Challenge” to its donors to give $200m before #GivingTuesdayNOW on May 5. This is clearly having a positive impact on their giving numbers.

If you haven’t yet read the Chronicle of Philanthropy’s April 9th article by Michael Theis titled “Giving From Donor-Advised Funds Surge as Pandemic Spreads” you should get on that now – it’s a barn-burner full of hope and a call to action. From the article:

 Money is not simply flowing out of the funds. Donors are also contributing to their accounts, even though the slide in the stock market and the tumbling economy might have caused some supporters to pause their giving.

Deanna Spaulding, a spokeswoman at Fidelity Charitable, declined to provide figures for incoming gifts, but she added that the number of new fund accounts opened has also grown since the start of the year.”

And it’s not just Fidelity. DAF sponsors large and small all over the country are reporting the same thing.

Giving from funds at Schwab Charitable were up 21% February 14 – March 31 compared with the same period last year. Schwab “asked the Center for Disaster Philanthropy for a list of organizations responding to the pandemic globally and highlighted them on its website. Those organizations saw a nearly 450 percent increase (emphasis mine) in grant dollars from Schwab account holders.”

Over the past few weeks, the new CEO of the Silicon Valley Community Foundation, the place where tech millionaires and billionaires send their philanthropic dollars to DAF, has been calling donors asking them to spend at least 5% of their invested funds now. And she says they’re seeing donors answering the call.

Even smaller DAF sponsors are seeing a huge uptick. ImpactAssets DAF reported to Barrons that by the end of the second quarter of 2020 investments in its fund will exceed $143 million, more than total investments made in the fund for all of last year. Their DAF donors made more than 1,000 grants totaling $11 million from their DAFs last month, two times the number made in a normal March.

If there was ever a moment for DAF donors to allocate those funds they were saving for a crisis, it’s now, and they seem to be stepping up.

Who else is giving right now? Startups.

Earlier this month, Crunchbase reported that a number of startups had accelerated their philanthropic giving due to the pandemic. Their initial article listing 24 startups grew so fast that they abandoned adding to the article and embedded a running spreadsheet of companies, which is now up to 140. Check out the interactive list to see if there’s a company donating in your area.

Also, private and family foundations, companies, and LLCs

Candid reports on their new popup COVID giving/tracking webpage that total coronavirus giving they’ve counted so far stands right now at nearly $8 billion.

Just like the number of coronavirus cases out there, there is likely lots more giving that just hasn’t been counted yet.

Donors are eager to give and, as we pointed out two weeks ago, there are plenty of companies and industries that are doing really well right now. We may have to adapt or throw out some old ways of doing things and adopt new technologies and strategies, but it appears that as the need for funding has risen, so have the numbers of donors who want to be helpful.

FURTHER READING

Charity is off the charts amid the coronavirus. Is that a sign of America’s strength or weakness? By Laurence Darmiento, LA Times, 4/20/2020

Community Funders Balance Priorities in the Face of Overwhelming Needs, by Paul Karon. Inside Philanthropy, 4/22/2020

Special Report: Covid-19 and the Charitable Sector. Give.org BBB Wise Giving Alliance

Want to see some fascinating stats on email solicitations right now? NextAfter has created a web page chock-full of real-time analysis of 90 nonprofits with lovely charts and graphs showing

  • The types of verticals in the analysis
  • Median monthly visitors for each vertical (the top nonprofit type has 4x the visitors of #2)
  • How has the average number of gifts changed Jan-April this year vs last?
  • How has avg. revenue been affected in recent months? (Spoiler: it mostly hasn’t)
  • How has each vertical changed their volume of messaging in recent months? (these numbers were really interesting).

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Prospect Research for the Here and Now

In the midst of any crisis, after the first moments of stopping and taking stock of what is happening around us, the next thing people normally do is jump into action to help. This week my colleague Grace Chandonnet shares her perspective on practical ways that we in prospect research can jump into action to be helpful to our organizations. Be well. ~Helen

We’re a few weeks into the new (for now) normal and lucky to be in an industry that lends itself well to remote work. It seems like a good time to be strategizing around ways to get through an economic downturn with our organizations intact, and also a good time to look ahead and prepare for the future.

I’ve been thinking about things that we fundraising intelligence pros can do to make the present moment more productive and satisfying that will also help prepare us to move ahead through – and past – turbulent times. Here are some practical things that we can do now.

Projects and Planning

This might be a good time to consider all those things on your to-do list that you never seem to have time to fit in. What can you be doing to look to the future and be ready to hit the ground running when we emerge? For example:

  • In-person events are off the table right now, but can you work on prospecting projects for future event attendees?
  • Now is a great time to plan and implement analytics projects to find the hidden gems in your own databases. Consider appending free or inexpensive data to make your data insight projects even more robust.
  • Research and draw relationship maps to identify strong prospects who might know your organization’s friends and family and want to be engaged?
  • If you’re working at a school or university, now is a good time to re-imagine your parents research programs as we’re heading into summer.

Supporting the Front Line

Now is a great time to be looking for additional ways to support our frontline fundraisers. Our extroverted colleagues may be really struggling in a time of enforced social distancing. The logistics of business as usual – building relationships with donors and prospects – has been suddenly altered drastically.  If you’re a prospect development pro, take the opportunity of having more planning time with frontline colleagues and discuss their priorities and concerns to strengthen your relationships with them.

  • Work with fundraisers to help them re-balance their portfolios to set them up for future success. This could include re-assessing capacity with an eye toward the industries that are recession-proof vs. those that might not be – we can lead these discussions and also touch on the overarching economic outlook.
  • Use the aforementioned analytics and prospecting projects to target the prospects that will help fundraisers meet their visit and solicitation goals.
  • Set up some interactive trainings or presentations geared toward frontline fundraisers – perhaps a quick training on basic research – to give them tools for things that they can do themselves to get ready for a meeting or phone call when there is no time for formal research.
  • It might also be a good time to focus on process-oriented training, such as short sessions on entering research requests, prospect management moves, and/or contact reports into your organization’s CRM.
  • Now might also be a great time to host a few virtual coffee breaks – that have no set agenda – with small groups of fundraisers and you or your team of researchers just to get to know each other a little better.

Take advantage of trainings and webinars

We can also be focusing on our own professional development. Apra and many of its chapters  as well as  familiar vendors like iWave and DonorSearch offer ongoing, as well as timely and relevant virtual trainings and webinars on a variety of topics relevant to our industry and ways we can weather the pandemic. Is there something that you’ve been wanting to know more about? Wishing to take a deeper dive into certain industries, or know more about the hands-on intricacies of data analytics? With fewer research requests in the queue, it could be a good time to set aside some time for some of these free training opportunities.

Breathe

“Self-care” is an oft-used expression that means different things to different people, but there is no doubt that most of us are experiencing an increase in stress and anxiety, and a little self-care couldn’t hurt. It’s more important than ever to take a few minutes during your day to stand up and stretch, step outside and maybe take a walk around the block (as weather and social distancing guidelines allow), try out a meditation app, or to just sit quietly and breathe for a few minutes.

I do believe that our industry will weather this. We are a resourceful bunch (literally!) and we’ve been through troubled waters before. Let’s have each other’s backs and we and our organizations can emerge stronger than before.

ABOUT HBG

The Helen Brown Group was formed in 2002 with a goal to be different.

Allow me to explain my personal philosophy to you.

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