What could you and the 1% possibly have in common? HBG Senior Researcher Rick Snyder brings us into the new year with insight on how we can gain a deeper understanding of those we research – and benefit ourselves as well!
It’s not all lobster and caviar…or is it?
I have to confess to having occasional twinges of envy in the course of my research and I would guess that’s true for most prospect researchers. We spend a lot of our time looking at people’s seaside vacation homes or reading about someone taking their extended family on a two-week African safari – things that are out of reach to most of us. But while the lifestyles or careers of our prospects may not be attainable to us, there is one attribute common to many of the 1% that the remaining 99% of us can realize. [Read more…]
