There’s been a sea change in prospect research, and it was front and center at our international industry conference last week. The 27th annual APRA conference, held in steamy Las Vegas, was called “Prospect Development 2014; new approaches, new connections.” The Twitter hashtag was #APRApd2014 (have a look – good stuff there). As always, it was a great conference with lots of meaty takeaways.
Nonetheless, I kept shaking my head every time I saw the conference name or used the hashtag. I’m just having a hard time with “prospect development.” Not the profession – the name. Prospect development is relatively new as a descriptor for what we professionals formerly known as “prospect researchers” do. [Read more…]