Web searching can be a lot like hiking. Sometimes it’s a pristine path along the coast with stunning views over the channel, other times it’s a bracken-laden jungle where you can’t even see your feet. I’ve been on both kinds of paths, and I much prefer the former. [Read more…]
He may be a marketing guru now, but Mark Schaefer’s background in journalism became clear to me a couple of weeks ago.
Despite the sudden blowout of power in the restaurant we were in and the three fire trucks that raced up outside shortly thereafter with alarms bwomping and red lights circling, Mark ran out to his car to get his video camera. I say despite those thing because he wasn’t planning on shooting the smoke coming out of the bank across the street or the firefighters trying to figure out where the exploded power line was; he was listening to me getting animated about how – if you’re not careful – Google and other search engines decide for you what you want to see when you search. And that’s what he wanted to film!
So despite all the hullaballoo, Mark started asking me questions that he thought the members of his loyal blog community might be interested to hear more about. It’s a short video interview that Mark posted on his blog this morning – I hope you find it worth getting excited about too!