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September 12, 2019 By Helen Brown Leave a Comment

It’s not rocket science – ethics, due diligence, and risk

Daisy Water. Photo by William M. Connolley at English Wikipedia

The MIT Media Lab/Epstein scandal is a kick in the gut for those of us in prospect development and for the hundreds of frontline fundraisers that I’ve worked with (and thousands that I haven’t) who do their jobs ethically.

It angers me that my profession is being tarred by the brush of bad actors working in the shadowy fringes:

  • Coaches taking money to get rich kids into reputable universities.
  • Program directors taking money knowingly from a guy who sex trafficked girls (because why else would you insist the gift be an anonymous workaround when the university’s central fundraising office told you that the individual was off limits?).
  • Bad-apple fundraisers, nonprofit leaders, and administrators that turn a blind eye. Or are actively complicit.

It angers me to my core. We already have enough working against philanthropy these days, with dwindling numbers of donors; deficit funding that creates starvation cycles; low pay; a desperate need to retain good fundraisers; a stock market that is unstable; political systems in flux; and pundits who have never worked a day in the industry social-media blasting their opinions about the evils of our sector and scaring off actual decent people that could fund our work. We don’t need people within our institutions working against us, too.

It’s not rocket science. It’s basic ethics.

Fundraising ethics are not a nebulous mystery

There is a boatload of guidance out there on how to behave ethically in fundraising. The Association of Fundraising Professionals (AFP) has a published code of ethics. As does Apra, the professional association for those of us in prospect development. CASE, too. AASP. AHP. I can’t think of a fundraising-related professional association that doesn’t have at least one (and sometimes two) codes of conduct/bills of rights.

Here at The Helen Brown Group, each employee on their first day has to sign an agreement that they will follow the Apra ethics guidelines. It’s not just lip service, either: I also have a discussion with each new colleague about our company values and expectations for their ethical conduct. My guess is that there are quite a few nonprofit managers that do the same. (Does yours? Do you?)

But besides ethical guidelines, there’s also what I call the “gut check.” If you have to lie, obfuscate, convince someone, or conceal a donor/relationship, you already know in your heart that whatever dodo you’re trying to launch isn’t going to fly. You know what that gut check feels like:

I am an institutional fundraiser. It is the duty of everyone involved in development to make sure that the highest levels of integrity are maintained. I can think of two times in my career that I have felt that the money I was taking was inappropriate, though nothing on the scale of Epstein. One gift was a quid-pro-quo for an internship for the donor’s child, and the other was a gift with questionable tax consequences. I deferred to bosses both times, and I regret it.”

-Commenter user_4429094 on Boston Globe article “Former MIT Media Lab Fund-Raiser says he was following university rules on Epstein donations” (9/10/2019)

I do get it – the pressure of a supervisor, a donor, a powerful leader “strongly encouraging” you to do something you know is counter to your professional ethics is extraordinarily hard to say no to. In the moment it feels nearly impossible. I am fortunate that saying no (which I have done) never put my job on the line, but I know that it can. The question to ask yourself in the moment is, would you want everyone to link your personal reputation with this action? Do you want your name and that donor’s to be forever intertwined? Is it worth that?

We have ethics resources. We need to make sure they’re deployed, understood, and followed by everyone who touches money. Not just people in the fundraising office, because as we’ve seen, the actions of a few bad (or uninformed) actors on the fringes can take the shine off the domes of previously solid institutions and respected development offices in a New Yorker minute.

Risk and gift acceptance

And it’s not just following ethical guidelines internally, right? It’s knowing what potential risks lie out there, too. Knowing which prospective donors could bring reputational risk to your door and avoiding them (or being prepared to defend your relationship with them).

It doesn’t matter (to me) if your leadership decides to accept gifts from Koch or Soros (or neither), tobacco and guns (or neither), big pharma (or no pharma). What about a prospective donor who has done jail time – under what circumstances is your organization prepared to affirm that have they paid their debt to society? What about someone whose source of wealth is a little too hard to nail down, or is tied up in businesses that lend themselves to graft? What will you do then?

If you can defend a company or industry or donor’s alignment with your mission to your stakeholders and the court of public opinion, then you’re good to go. But you need to write it down.

It’s critical to have transparent, published gift acceptance guidelines to help every one of your stakeholders – internal and external – remain clear on whose money you will accept and whose you will not. What projects you will take it for, and what you will not. A gift acceptance policy is a reflection of your ethics and values, and it serves as one important guardrail for your philanthropic work.

I’m aware that many nonprofits in the United Kingdom have in recent years formed gift acceptance review groups. The group meets on a regular basis, and it is required that each solicitation at a certain level go before the group to be discussed and approved (or rejected). Yes, it probably slows the process down slightly, but you can’t beat the transparency and accountability.

What else saves your bacon?

Besides a solid gift acceptance policy and a review panel, due diligence prospect research is one of the few shields that an organization and its leadership have against institutional and personal reputation damage. Due diligence research checks for past civil or criminal charges; whether the person or company is politically exposed; whether they or their family serve on a company or nonprofit board whose mission is antithetical to your nonprofit’s; if they are, in fact, as wealthy or well connected or even who they say they are.

But a due diligence report isn’t worth the paper it’s printed on if its recommendations aren’t followed – or if non-professional fundraisers act outside of that safety net.

Because that’s exactly what due diligence prospect research is: a safety net. You may think it’s expensive to have it, but it’s lots more expensive not to.

If you don’t have one yet, create a gift acceptance plan now and take advantage of due diligence

Whose responsibility is it at your organization to make sure that everyone in the institution that cultivates and solicits donors is aware of and is following the nonprofit’s ethical guidelines for fundraising? Do you have an institutional gift acceptance policy and is everyone aware of it? Does your nonprofit demonstrate transparency for all internal and external stakeholders?

Now is a pretty good time to get on that.

 

Filed Under: Fundraising Ethics, News Tagged With: AASP, AFP, AHP, APRA, Association of Fundraising Professionals, Association of Healthcare Philanthropy, CASE, Council for Advancement and Support of Education, Donor Bill of Rights, ethics, gift acceptance policies

October 9, 2014 By Helen Brown 1 Comment

How to recruit for that hard-to-fill position

poppy wheat1 NKHow do you recruit new employees? That’s always a tough question in the prospect research field.

Partly because there is no college degree in prospect research. High school kids don’t think “Hey! I’m going to be a prospect researcher when I grow up!” Not because it’s not desirable, but because they just don’t know prospect research as a career choice exists. [Read more…]

Filed Under: Career development, Research Department Success Tagged With: AFP, APRA, Association of Fundraising Professionals, Association of Professional Researchers for Advancement, Council for Advancement and Support of Education, prospect research, recruiting, recruitment

March 6, 2014 By Helen Brown 36 Comments

Coming out

Prospect research pride flag

I’m going to let you in on a secret. Across the US, Canada, the United Kingdom, Europe, Australia, and a growing number of other places around the globe, there are more than 5,000 of us.

People who, at one time or other in our professional lives have faced bias and, at times, even open revulsion from the public or the very people we serve. Most of the time we face well-intentioned misunderstanding without even knowing it.

[Read more…]

Filed Under: Fundraising Ethics, Most popular, Research Department Success Tagged With: advocacy, AFP, APRA, Association of Fundraising Professionals, Association of Professional Researchers for Advancement, prospect research

June 27, 2013 By Helen Brown Leave a Comment

Big Data, Big Brother and Prospect Research

Red flag

I can’t stop talking about Big Data when I speak at conferences. I’m excited about the applications Big Data have for fundraising, and I’m not the only one – other prospect researchers, consultants and front-line fundraisers are talking about how Big Data analytics can transform prospect identification and donor engagement (amongst many other things).

For those of you who are new to the term, here’s what Big Data is: super large data sources, much bigger than the information in your Raiser’s Edge or DonorPerfect database. It’s huge data aggregators like the Securities and Exchange Commission or the US Census Bureau. Like Guidestar and Wikipedia. There are even clearinghouses that offer free, direct access to big data sources including websites like freebase, LittleSis and even Amazon (because, seriously – what can’t you get on Amazon these days? It’s not just for books anymore!).

With the recent revelations about the US government’s Big Brother-like access to information through the NSA Prism program, do you worry that the actions of us data nerds in nonprofits could make donors nervous that we’re doing something we shouldn’t be? That question lead me to an article in the Stanford Social Innovation Review by Peter Manzo called “Can Charity Make Big Brother Benevolent?”

Manzo talks about ways that nonprofits/NGOs are using Big Data to effectively deliver essential services to their end users. He shares his vision of opportunities for transforming society that could be possible: for example, based on its use of Big Data, a food pantry or social service agency could proactively offer their services to a needy family in the community who didn’t realize they were eligible for support.

Which could be a wonderful thing.

Or it could signal a step closer to Dystopia. How much individually-identifiable information do we want out there about each of us? For example, in a recent Forbes article, writer Kashmir Hill described the fallout when Target knew that a teen was pregnant before she told her family. The teen’s father was livid (with Target) when she started receiving what he thought were inappropriate coupons. Soon he discovered that Target knew more about his daughter than he did. Target’s data-mining predictors are clearly sophisticated and surprisingly accurate, but as the company’s statistician commented, “…even if you’re following the law, you can do things where people get queasy.”

Yes, indeed. Both the Association of Professional Researchers for Advancement (APRA) and the Association of Fundraising Professionals (AFP) have ethical codes that we in the profession are obliged to abide by. But are they good enough? Do they cover this new era of technological possibilities? And even when we follow the law, will what we do make our donors queasy?

Technology and our ability to manipulate data are advancing so quickly that we have to be confident that our own eagerness and experimentation with what is possible are aligned with our professional compass of what is ethical. Because if not, we’re going to hear about it in the most public of ways and, much worse, it will damage donor trust for a generation.

Is ethics a keystone in the conversations you hear about Big Data and fundraising analytics at the water cooler or at conferences? As enthusiastic as I am about Big Data, I know that we we’ll be nowhere with it if ethics is left out of it.

 

 

Filed Under: Fundraising Analytics, Fundraising Ethics Tagged With: AFP, APRA, Big Data, freebase, LittleSis, Peter Manzo, prospect research, Prospect Research for Fundraisers, research ethics, SSIR, Stanford Social Innovation Review

December 19, 2012 By Helen Brown Leave a Comment

They’re going to leave (unless you keep them)

This year’s AFP/Urban Institute Fundraising Effectiveness Project reported that for every 100 new donors that supported a small-to-medium sized nonprofit in the United States last year, 107 donors left. Even more starkly, “every $100 gained in 2011 was offset by $100 in losses through gift attrition.”

Every year small-to-medium nonprofits are working harder just to break even.

Overall the study found that the largest gains come from new donors and the largest losses came from lapsed new donors.

Lapsed new donors.

These are the friends that should be easiest to keep. You’re still in the honeymoon phase. They’re excited about your organization enough to make a first gift. Sure, some of them will have given because of a road race or a golf tournament or in memory of someone. But most of those new donors should spell opportunity, not the promise of future loss. And as we’ve been told a hundred times, it costs less to retain a donor than it does to acquire one.

For larger nonprofits (organizations raising $500,000 and more) the figures are very different. For the most part, the more money an organization raises per year, the less likely they are to have donors leave them. Their losses due to attrition are cut by half.

So what’s the difference between small organizations and large ones? How are the larger ones able to keep their new donors?

A stronger fundraising infrastructure makes a big difference; overhead isn’t a bad thing when it is used effectively. The report strongly recommends building internal capacity overall and then annually providing extra budget support to the areas showing the greatest opportunities and success. Most of the larger organizations use prospect research to identify the new and renewing donors that have the highest potential to be upgraded. If yours doesn’t do that already, now is a good time to start.

What can you do now?

We’re swiftly coming up to year-end and your organization will, with luck, have an influx of brand new donors that you don’t want to lose next year.

This January, use prospect research – do an electronic screening of those new year-end donors. Apply data analytics to find the hidden gems in your database. Research the ones with the most potential to find their interests and philanthropic capacity. If you don’t have internal capacity, hire a professional. Prospect research may be an overhead expense, but it’s more expensive to keep treading water year after year.

Resolve to keep more of your new donors next year. You can start now.

Filed Under: Campaign Success, Strategic planning Tagged With: AFP, Association of Fundraising Professionals, Fundraising Effectiveness Project, fundraising overhead, lapsed donors, prospect research, retaining donors, Urban Institute

November 23, 2011 By Helen Brown 1 Comment

Meaty Take-aways

Next Wednesday, November 30th I’m going to be speaking at a conference sponsored by the Massachusetts chapter of the Association of Fundraising Professionals.

I mention this because it got me to thinking about what I like and don’t like about conferences. I like really meaty sessions at conferences, and I get disappointed when speakers are entirely theoretical or philosophical. I do like the theory and I do like understanding the context, but then I want you to show me how. Or at least give me a roadmap, inundate me with URLs, show me some first steps so I can figure out the rest.

It drives me crazy when the subtext of a session is if you want the real details, you’re going to have to buy my book / hire me to consult for you / buy my product.

Ugh. People come to a session to learn something, and to have practical take-aways that they can use when they get back to the office. Or at least that’s true for me.

So that’s what my seminars are – heavy on the take-aways. Sure, I’ve got a couple of the requisite cartoons and polls to get people chuckling, talking, and sharing. A lot of people in my sessions have cool tools and sites to share that I end up checking out when I get back to my office. Prospect research is like that: new tools are popping up every day, and we do love to share them! I think that’s what conference sessions should be about, too.

My session, Using the Web to Manage Information Overload is going to highlight handy web-based resources that will help fundraisers save time and get to the information they need more quickly. Prospect researchers are welcome too – come bring your best tools to manage information overload and be prepared to share and to take away.

Selected meaty take-aways if you can’t make it to the session:

A terrific research metasite from Northwestern’s prospect research department
Another one from Supporting Advancement
Prospect research Tweeters to follow

Filed Under: Effective searching Tagged With: AFP, AFPMA, conferences, fundraising, prospect research

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Josh began his career in development as the Phonathon Coordinator at Keene State College. He then worked at non-profit consulting firm Schultz & Williams in Philadelphia.

He started his research career at the University of Pennsylvania as a Research Assistant in 2005. He then moved over to the Wharton School of Business, where he became the Associate Director, Research and Prospect Management. Josh joined the Helen Brown Group in 2016.

Josh is also a Colorado licensed Realtor and graduate of Lehigh University.

In March 2017, Kristina joined the Helen Brown Group as a Research Associate. Before joining HBG, she was the Research Manager at Pratt Institute in Brooklyn and an Associate Manager of Prospect Research at City Harvest, a food rescue organization. Kristina started her non-profit career as a legal assistant at the Metropolitan Museum of Art in 2004.  She is a member of Apra and Apra Greater New York. She was Apra Greater New York’s Director of Programming from June 2014 to May 2016. Kristina graduated from The University of Chicago and the Bard Graduate Center.

Grace began her career in development in 2001 as Executive Assistant to the Chief Development Officer with Brigham and Women’s Hospital (BWH), a Harvard Medical School-affiliated academic medical center.

In 2003, she became a prospect researcher for the BWH principal and major gifts team and spent the next 11 years in various research positions with BWH, culminating as Assistant Director of Prospect Research. She has been affiliated with The Helen Brown Group since January 2014.

Heather began her career in 2002 as a prospect research coordinator for the Rocky Mountain Elk Foundation and then moved to Carroll College in 2004.

In 2005, Heather began working on her own as a freelancer and eventually started her own consulting firm, Willis Research Services, in 2007. She joined The Helen Brown Group in 2012.

Heather is a member of the Association of Professional Researchers for Advancement and the Montana Nonprofit Association.

Jennifer began her career in development at her alma mater, Wheaton College, where she was an administrative assistant for the major gifts department.

She joined The Helen Brown Group in March 2008. She earned a master’s degree in library science from the Southern Connecticut State University in May 2009. Jennifer is a member of APRA and NEDRA.

Rick has been a member of the Helen Brown Group team since 2005. Prior to joining HBG, Rick was director of research at St. Paul’s School in Concord, New Hampshire. Rick has worked in development since 1996, both in prospect research and major gifts fund raising. His experience includes the University of Vermont, Phillips Exeter Academy and St. Paul’s School.

Rick is past president of NEDRA and is a member of and frequent volunteer for APRA.

Josh began his career in development as the Phonathon Coordinator at Keene State College. He then worked at non-profit consulting firm Schultz & Williams in Philadelphia.

He started his research career at the University of Pennsylvania as a Research Assistant in 2005. He then moved over to the Wharton School of Business, where he became the Associate Director, Research and Prospect Management. Josh joined the Helen Brown Group in 2016.

Josh is also a Colorado licensed Realtor and graduate of Lehigh University.

Mandi has worked in prospect research and management since 2006. She began her development career as a research analyst in development research at City of Hope, an NCI-designated comprehensive cancer center in Los Angeles. From there, she became the manager of prospect development at Huntington Memorial Hospital, a community hospital in Pasadena, CA. Most recently, she was the associate director of prospect research and management at Occidental College, a private liberal arts college in LA.

Mandi has a BA degree in print journalism from Southern Methodist University and a master’s degree of library and information science from UCLA.

She joined the Helen Brown Group in May 2019.

Kelly began her career in development in 2008 as an administrative assistant in Major Gifts at Wheaton College.

In 2010, she became a research analyst at Dana-Farber Cancer Institute in the Division of Development & Jimmy Fund as part of the prospect identification team. Kelly joined The Helen Brown Group in 2013.

She is a member of APRA and NEDRA.

Jayme began her career in development in 2008 at the Rutgers University Foundation, where she spent the next seven years, first in prospect management and then prospect research. She spent several years at Monmouth University as their senior prospect research analyst, working with the fundraising staff, university president, and top leadership. She has worked as both a volunteer and consultant for non-profits in the areas of research and writing.

She earned a bachelor of arts degree from Drew University and a master of communication and information sciences from Rutgers University. She is a member of APRA.

Jayme joined The Helen Brown Group in April 2019.

Julie has managed finances for The Helen Brown Group since its founding.

In her spare time, she is an editor for the PBS series Masterpiece at WGBH. Julie was nominated twice for an Emmy award for her work on the PBS show Zoom.

Heather began her career in development in 2001 as a prospect researcher for National Wildlife Federation (NWF). She was with NWF for more than thirteen years, including nearly five years as director of research and analytics. Heather is a former secretary of the board of directors of APRA-Metro DC.

She joined The Helen Brown Group in October 2014.

David began his career in development at The Gunnery school in northwest Connecticut in 2011, where he worked in database management and prospect research. Subsequently, he joined the College of Saint Rose as a development research analyst before leading Albany Medical Center Foundation’s prospect research efforts as Associate Director of Prospect Research. He has a Bachelor’s Degree in Sociology from Siena College and is a member of APRA and CASE.

Michele began her career in development in 2012 when she joined the UC Berkeley corporate and foundation relations team as a development analyst. She spent a year and a half at Cal before returning to UC Davis as a prospect analyst. She was with the prospect management and relations team at UC Davis for almost three years prior to joining the research and relationship management team at George Washington University as a Senior Prospect Analyst in 2016.

Michele received her BA in creative writing from Florida State University and her MA in higher education leadership from CSU Sacramento. She currently resides in Northern Virginia, is a member of Apra International, and serves as the social media chair for Apra Metro DC. Michele joined The Helen Brown Group in July 2018.

Kenny has worked in development since 1999 and has been involved in prospect research since 2002. Prior to joining The Helen Brown Group, he was the director of

Prior to joining The Helen Brown Group, he was the director of donor and prospect research at the United Way of Massachusetts Bay. Kenny is a member of APRA and NEDRA.

Angie has worked in development since 2002, partnering with a wide range of nonprofit institutions. She began her professional career at Vanderbilt University in research and prospect development.

She has also worked with a number of community nonprofits in front-line fundraising, grant-writing, and event management. Angie holds an MPA in Nonprofit Management from the Indiana University Lilly Family School of Philanthropy and a BS in Journalism from Middle Tennessee State University. She resides in Nashville, Tennessee, and is a member of AFP Nashville and APRA MidSouth, where she has been active on the executive team.

She joined The Helen Brown Group in October 2015.

Tara began her career in development in 2002 on the major gifts team at Simmons College, where she ultimately served as assistant director of prospect research.

Since that time, she has worked as a senior research analyst at MIT, as associate director of prospect management and research at the Harvard Graduate School of Education, and most recently as director of development research at Combined Jewish Philanthropies (CJP). Tara originally joined the Helen Brown Group team in 2007 and served as a research associate and ShareTraining coordinator until 2008 – she rejoined the company as a senior researcher in 2013.

Tara currently serves as vice president of the New England Development Research Association (NEDRA), where she chairs the Website and Technology Committee and formerly served as editor of NEDRA News. Tara has also been involved with the Membership Committee, Chapters Committee, and Bylaws Task Force of the Association of Professional Researchers for Advancement (APRA).

Maureen has been a part of the non-profit world since 1991. She started out in annual giving at Harvard Law School and continued her career as director of annual/special gifts at UC Santa Cruz.

In 1999 she made the switch from front-line fundraising to serve as director of prospect research/management at Bentley University and in 2001 began her role as administrator for the North American Foundation for the University of Manchester. She became part of the HBG team in September of 2011.

Helen has been a development professional since 1987. Her previous experience includes The University of North Carolina at Chapel Hill, the Albert Einstein Institution, Boston College, the Harvard School of Public Health and Northeastern University.

Currently she works with a variety of clients to establish, benchmark and re-align research departments; identify major gift prospects; and train researchers and other fundraisers through on-site and web-based training services.Helen is a former member of the board of the Association of Professional Researchers for Advancement (APRA) and is past president of the New England Development Research Association (NEDRA). In 2006 she received the NEDRA Ann Castle Award for service to the prospect research community.

Helen is Special Advisor on Fundraising to the North American Foundation for the University of Manchester and is a member of the board of directors of Factary Ltd. (Bristol, UK). She is a member of NEDRA, APRA, the Association of Independent Information Professionals (AIIP), Women In Development, the Association of Fundraising Professionals (AFP) and Researchers in Fundraising (UK).

Helen is a frequent speaker and has led seminars for a number of professional associations, including Action Planning, AFP, APRA, the Council for Advancement and Support of Education (CASE), NEDRA, RIF, the Planned Giving Council of Central Massachusetts, the Georgia Center on Nonprofits, the International Fundraising Congress and Resource Alliance.

Helen is also co-author (with Jen Filla) of the book, Prospect Research for Fundraisers (Wiley & Sons, 2013).

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