If you’re a regular reader, you know that each month we feature special guests writing about their favorite topics. This month we welcome HBG Senior Researcher and member of the HBG Analytics team, Tara McMullen to share her thoughts about one of her favorite subjects!
Sometimes it’s hard to get started with a new program or type of technology because we don’t know what its power is. We don’t know what it can DO, so we stick with the old familiar way of doing things. But these days, doing things the same old way can leave your progress lagging and your program looking a little old-fashioned.
Sometimes the basic principles are good, they just need a little updating.
Maybe you are thinking about undertaking a campaign and aren’t sure if you have the critical mass or the right prospects to meet your goal.
Or maybe you are looking to create a prospect management system, and want a way to sort prospects into various stages in the pipeline.
Or maybe you are trying to find new potential volunteers for your board. [Read more…]