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July 16, 2020 By Helen Brown Leave a Comment

Data insight made easy: using RFM scoring to find great prospects

This week’s article is from the keyboard of my colleague, Kenny Tavares, Senior Researcher and Data Insight Consultant. I asked Kenny to share his knowledge today on one of the most straightforward fundraising analytics projects we offer (which you can also do at home!) – RFM analysis. ~Helen


As fundraisers, when we think about data analysis today, we’re likely to drift into the world of complex modeling practices that predict what donors are most likely to give based on a wide variety of factors. Go to any conference and you’re bound to hear about the wonder of Big Data. But if you work in a smaller organization with fewer resources, you may have walked away feeling like none of this was for you. Let’s face it, just in terms of time spent, these projects seem inaccessible.

However, we all need to understand our donors better. The data we keep can unlock critical new insights for our organizations. Data analytics has benefits for all of us, so we all must find ways to sort through the information we have so we can make better decisions. But how to do it?  Let’s start by assessing our top donors using three important metrics: an RFM analysis.

What is RFM?

Created for the purpose of corporate direct marketing, RFM is an analytical method used to determine an organization’s best customers — or in our case, donors. It has been around for more than 40 years, but a popular method for performing RFM analysis is credited to Arthur Middleton Hughes in his 1994 book Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-based Marketing Program. In the book, Hughes describes the method of binning three attributes into five ranges, which I will briefly describe in a moment.  These attributes are:

  • Recency (R): In our case, how recently a donor has made a gift
  • Frequency (F): How often a donor makes a gift
  • Monetary value (M): How much a donor has given

For fundraisers, these three areas are important because of what we know about donor affinity:

  • Donors who have given recently are more engaged than lapsed donors
  • Donors who give regularly are more engaged than infrequent donors
  • Donors who make larger gifts on average are more engaged than donors who make smaller ones

Because it’s easier to retain donors than to acquire them, understanding who your best donors are is a no-brainer.  Having a better feel for your donor pool allows you the opportunity to solicit them is a more efficient, cost-effective manner.

At this time, when predictive analysis has become more and more accessible, you might be asking “Why should I perform an RFM analysis?

It’s simple

To perform an RFM analysis, all you need for each donor is a constituent ID, the number of gifts they have made, their lifetime giving and the date of their most recent gift.  Compared to more complex predictive modeling, the threshold for performing this task is much lower, making this project manageable for most organizations. However, if your giving records are inaccurate or incomplete, now would be a great time to address that issue.

Once you have your data, you’ll need to score your records based on the three categories.  For each category, divide your dataset into fifths, giving the best fifth a score of 5, with the subsequent fifths scored from 4 to 1.  For instance, if you sort the last gift date in descending order, your top fifth – the donors who have given most recently, would receive a score of 5. Repeat the process with the total number of gifts (frequency) and lifetime giving (monetary).  In the case of lifetime giving, you may prefer to divide that figure by the number of gifts and use the average gift for your scoring.  Once you’ve scored each variable, combine them to create your final score.  The easiest way to do this would be to adjoin the three numbers to create the final score (ex. 555, 444, 333, etc.).

Now that you’ve scored your records, sort them by their final score and check out the results.  Perhaps you’ll find some surprises.  It’s all good if it improves your understanding of your donor pool.

It’s strategic

RFM analysis operates on the Pareto principle, or the 80/20 rule. For our purpose, it would suggest that 80% of our gifts come from 20% of our donors. Knowing your 20% is critical. Keeping this group happy will obviously have long term benefits for your organization, as long as you don’t give them too much attention. But don’t stop here; there are other donors to consider.

Now, you might be asking “What about the remaining 80%?” It’s a good question, because it doesn’t make sense to cast them aside. Take the time to become familiar with the other segments and develop strategies for these groups as well.  For instance, how can you motivate new donors to give again? How can you encourage loyal donors to increase their giving?  How can you re-engage lapsed donors? Knowing these subsets allows you to better target them based on their behavior. Ultimately, you can craft your message to these groups more efficiently.

It’s predictive

As I mentioned, our three variables, and what they tell us about the donor, make RFM analysis an exercise in predicting which group of people are most likely to give again. That said, it does lack the flair of a more sophisticated predictive model, which would entail the use of many more variables. However, the usefulness of your RFM analysis is ongoing. The more you learn about your top donors, the more adept you’ll become at identifying similar prospects. You may not be as quick as an algorithm, but your institutional knowledge is extremely valuable. Take the time to consider the following about your best donors:

  • How old are they?
  • What is their marital status?
  • Where do they live?
  • Where do they work?
  • In which industry do they work?
  • What are their job titles?
  • How large was their first gift?

I could go on, but you get the point. Exploring the data on your top givers will improve your ability to recognize and efficiently target promising new donors.

Conclusion

Your ability to analyze the information you have available is a critical component to retaining donors and discovering prospects. Regardless of resources, we all need a way to recognize what the data tells us. Applying RFM analysis is a great place to start; it might even whet your appetite for other data strategies. Once you start using analytics to discover insight in your data, you’ll find answers to questions you might not even have thought to ask!

Filed Under: Fundraising Analytics Tagged With: data analytics, data science, HBG Data Insight, Kenny Tavares, RFM

July 9, 2020 By Helen Brown Leave a Comment

Exciting Announcement: HBG Data Insight!

I hope you had a safe and relaxing Fourth of July weekend! Our town cancelled its annual fireworks show this year, but various neighbors randomly filled the gap in their own way (ahem) so we still got to peep some here and there. Same with you?

The celebration here at HBG continues this week: We’ve been working on something very special over the past year, and today I have some exciting news to share – cue more fireworks!

As we all retool and strategize to be successful in this new normal, the project we’ve been developing could not have been ready at a better time. We are delighted to announce a new initiative here at The Helen Brown Group specifically designed to help nonprofits identify and get the information they need on their best donors.

We’ve formed a new unit called HBG Data Insight (DI).

While the unit is new, you’ll definitely recognize the DI team as long-time HBG talent. Tara McMullen-King is the new unit’s Lead Consultant, and senior staffers Kenny Tavares and David Hargadon are the DI Consultants filtering and transforming data into insight.

Why HBG Data Insight? Why now?

Over the years we’ve been frustrated seeing nonprofit colleagues unintentionally left stranded by talented specialists who provide analytics services…but then move on. The nonprofit pays a lot of money for the work and they may get a fantastic group of new prospects, but when the analytics consultant goes away to their next job, then what?

Circumstances change quickly – especially these days – and algorithms have a very limited shelf life.

And all of the AI and machine learning and data science and screenings in the world won’t tell you which living, breathing, human being amongst the list of hundreds is genuinely interested in your cause and has a personal connection to your nonprofit. Or which ones have family wealth. Or have made multiple philanthropic gifts through a DAF. Data insight and screenings alone just can’t do that.

We decided it was time for a practical, integrated, affordable, solution.

So over the past year, we partnered with a group of our dedicated consulting clients to beta-test a unique service: data insight married with prospect development:

Data insight plus research.

Data insight plus due diligence.

Data insight plus prospect management.

We found that most wanted all four woven together: insight, research, due diligence, and prospect management to take advantage of new opportunities and ideas as they arose.

We’ve helped our clients use their own data to answer these questions (and quite a few more):

  • Who are our most likely donors right now?
  • How should we prioritize our prospect pools?
  • How can we segment our wealth screening results to find top prospects faster?
  • Do we have the right people in the right portfolios?
  • Are we allocating our frontline fundraisers in the right way?
  • Can we better predict what our fundraising goals should be next year?
  • If we can’t do events now, what is our next-best option of engagement?
  • Where are our best planned giving prospects?

Our insight services range from descriptive analysis projects and RFMV analyses, up to and including predictive modeling. For some we have integrated wealth screening information that they had; for others we helped them get the most out of a new screening. We’ve even gathered a proprietary set of additional data to help us surface more prospects.

When you work in an integrated way, insight questions like the ones above can rotate and be added to continuously as new questions arise.

Marrying ongoing data insight with the rest of prospect development and the frontline team makes sure that you’re introducing the right – vetted – prospects into the pipeline continuously.

Don’t just take our word for it, here’s information from a survey of nonprofits done by IBM.

  • 78% of nonprofit leaders with analytic capabilities reported higher effectiveness in performing their missions.
  • Nonprofits using analytics had more efficient operations and increased staff productivity.
  • However, the survey found that 48% of non-profits indicated that technology was a primary barrier to advancing analytics, and 41% indicated that talent was their primary barrier.
  • Nearly three quarters said that budget was one of top three barriers to using analytics.

Honestly, that last bullet point just floors me. It doesn’t have to be that way.

What does partnering with HBG Data Insight look like?

As I mentioned, our goal is to help clients affordably make data-informed decisions. To do that, we primarily use an integrated, dedicated, prospect development approach, which is something we’ve specialized in since 2005.

We provide expert consultants for a contracted number of hours each month for at least three months. That commitment allows us to keep our price-point lower and bring clients real value. It also allows us – together – to customize what happens during those hours to exactly what you need.

Don’t need the whole burrito of data insight plus prospect research? No problem.

If you already have internal prospect research capacity, that’s great. Our data insight team can work with you on a project basis, too, and we’d be happy to partner with your researcher (or research team) to provide results they can build on.

Check out our website to see more detailed information on the services we’re offering. If you have an insight project in mind that isn’t listed there, we’d be happy to talk it through with you.

HBG Data Insight: Practical. Integrated. Affordable.

Filed Under: Fundraising Analytics, News Tagged With: data analytics, data insight, David Hargadon, fundraising analytics, fundraising data science, HBG Data Insight, Kenny Tavares, Tara McMullen-King

December 6, 2018 By Helen Brown Leave a Comment

Managing stress this holiday season

My colleague Kenny Tavares is our featured guest blogger to start off December, and his article is an important reminder that all-work-and-no-taking-care-of-yourself is a great way to mess up any time of year, but especially this one. End of year donations and asks, data entry and reconciliation, relatives visiting, shopping and gift wrapping, last-minute requests, managing expectations…it’s a lot all in a very short space of time. Here’s Kenny’s advice on how to make the season manageable and more merry – and a reminder to keep a caring eye on folks who may be vulnerable at this time of year. ~Helen

Happy Holidays!!!

For many people, this time of the year is joyous. It’s a great time to celebrate with friends and family and to be thankful for what we have. However, for some, this is not the most wonderful time of the year. Schedules compress, to-do lists grow and demands of the season are overwhelming. The mere mention of the holiday usually finds me rushing to a calendar and beginning the countdown.

We all have experience dealing with stress, but stress at the end of the year can be especially difficult and ultimately unhealthy. Chronic stress can lead to a number of physical disorders, including anxiety, depression, heart attacks and strokes, so when things feel out of control, it’s important to be mindful and take care of ourselves. Before things accelerate too quickly, let’s take a moment to review strategies for dealing with stress at work and at home. Hopefully, the following tips will keep you feeling positive and full of happiness this season. [Read more…]

Filed Under: Uncategorized Tagged With: Kenny Tavares, managing stress, wellness

November 2, 2017 By Helen Brown Leave a Comment

Creating a DIY wealth spreadsheet

“Sculpture at end of SW Coast Path in Minehead” by Nilfanion (Own work) [CC BY-SA 3.0] via Wikimedia Commons

My colleague Kenny Tavares frequently gets tasked with creating reference resources for the team to use. He’s the Excel Guru and the Macros Whisperer, and the staff meetings when he demonstrates his latest efficiency tech-bit are always highly anticipated by all of us. This week Kenny shares some of background data he sourced for one of his latest automated worksheets. Enjoy!  ~Helen

Oh Happy Day! You have been asked to assess the wealth of an individual and that person works for and sits on the boards of publicly-traded companies, has several real estate properties listed in their name, and a yacht-load of tangible assets. It couldn’t be easier and you display the calm of someone who has chosen an easy profession…and then you wake up. [Read more…]

Filed Under: Campaign Success, Researching Individuals Tagged With: HNWI, Kenny Tavares, prospect research, spreadsheets, wealth

October 6, 2016 By Helen Brown Leave a Comment

Time Management in Practice

This week we welcome HBG Senior Researcher and Efficiency Lead Kenny Tavares. Since he took on the new role of Efficiency Tsar this summer, Kenny has identified some off-the shelf tools and has also created some beauties on his own (yay macros!) to solve some long-simmering inefficiencies in our work. Getting from A to B can become much quicker when you take the time to sit back, identify the inefficiencies, and dream up the ideal solutions. In this week’s blog post, Kenny shares what he’s been learning about managing time. ~Helen

prague-clock

“Be More Productive,” “100 Time Management Tips” and “Increase Your Productivity” are some likely headlines you’ve seen in your LinkedIn or Twitter feeds. It seems there are an unending number of tips and tricks for improving your efficiency at work. However, for many of us, the idea of embracing even a few new ideas – never mind 20, 50 or 100 ideas – can seem like a daunting task. Some of these recommendations have been passed along so many times it’s hard to know where they came from or if they even make sense in the modern workplace. Do the authors of these articles even use these tips themselves? Reading all these lists can seem antithetical to being productive. [Read more…]

Filed Under: Career development, Effective searching, Non-profit trends, Strategic planning Tagged With: efficiency tools, Kenny Tavares, Pomodoro Technique, productivity, prospect research, toggl

October 1, 2015 By Helen Brown Leave a Comment

How Dodd-Frank Affects Your Top Donors

This week we welcome back HBG Senior Researcher Kenny Tavares to the blog. Earlier this year, Kenny and fellow HBG senior researcher Elizabeth Roma shared their extensive research on family offices in a podcast. In this week’s article, Kenny shares more about the legislation affecting hedge funds and family offices, and how this could impact the philanthropic landscape.

Frankenstein-Poster

With Halloween approaching, the time is right for a scary topic! Pull up a chair and let me tell you about the Dodd–Frank Wall Street Reform and Consumer Protection Act, aka Dodd-Frankenstein. Wait, no, sorry. I meant Dodd-Frank. [Read more…]

Filed Under: Non-profit trends, Researching Individuals Tagged With: Dodd-Frank, Elizabeth Roma, family offices, high net worth individuals, HNW, Kenny Tavares, philanthropy, podcast, prospect research

March 5, 2015 By Helen Brown Leave a Comment

Billions of Possibilities

This month, I’m delighted that HBG Senior Researcher Elizabeth Roma shares her insights on Ultra High Net Worth Individuals (UHNWI) and their potential to affect transformational change in the world through philanthropy. Elizabeth and Kenny Tavares have been studying the infrastructure and impact of HNW Family Offices, and she will present a session on the topic in June at the Mid-Atlantic Researchers Conference in Baltimore.  I hope you’ll be able to join her there!

Rockefeller

Do you want to hear something that will blow your mind?

In 2010 there were 388 billionaires whose combined wealth was equal to the combined wealth of the poorest 50% of the world’s population.

Amazing, right? But that’s nothing.

In 2014 there were 80 people whose combined wealth equaled that of the poorest 50%. According to a report from Oxfam, the wealth of those 80 people has doubled since 2009. If these trends continue, Oxfam predicts that the richest 1% will have more wealth than the remaining 99% by 2016 (yes, that’s next year).

Things are changing, and not necessarily for the better (at least not for those of us in the 99%). But does this have to be all bad news? [Read more…]

Filed Under: International prospect research, News, Non-profit trends, Prospect identification Tagged With: APRA, Association of Professional Researchers for Advancement, Brookings Institution, Chronicle of Philanthropy, Darrell West, Elizabeth Roma, Giving Pledge, high net worth individuals, Kenny Tavares, MARC, Mid Atlantic Researchers Conference, Oxfam study, prospect research, UHNWI, ultra high net worth individuals

October 2, 2014 By Helen Brown 2 Comments

Introverts Advance! How researchers adapt in an extroverted world

We kick off October with a guest post from HBG Senior Researcher Kenneth Tavares. Like EF Hutton, when normally-quiet Kenny offers a comment at one of our staff meetings, the rest of the team listens. Kenny always has something insightful to say. Here he guides office introverts in the ways of getting ahead and getting heard. Enjoy!

Businessman Wearing Cape --- Image by © Royalty-Free/Corbis

When I entered the field of prospect research more than 10 years ago, I was admittedly intrigued by the opportunity to not only provide appropriate intelligence, but also to do it with a certain amount of autonomy. [Read more…]

Filed Under: Career development, Research Department Success Tagged With: Anita Bruzzese, APRA, Association of Fundraising Professionals, Association of Professional Researchers for Advancement, Beth Buelow, career development, EF Hutton, extrovert, introvert, Kenny Tavares, NEDRA, New England Development Research Association, prospect research, Susan Cain

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David’s career in prospect research began in 2009, as a graduate research assistant at the Shippensburg University Foundation. In 2011, He became a development researcher for the University of Virginia. In 2015, David became assistant director of prospect research at the University of Baltimore, serving for 3 years. Recently, he was the director of development for Trees Forever. David Joined the Helen Brown Group as a research assistant in January 2020. He earned a B.A. in Theater at Indiana University of Pennsylvania and a M.A. in Applied History at Shippensburg University. David is a member of APRA and APRA Great Plains.

Kenny has worked in development since 1999 and has been involved in prospect research since 2002.

Prior to joining The Helen Brown Group, he was the director of donor and prospect research at the United Way of Massachusetts Bay. Kenny is a member of APRA and NEDRA.

Tara first began her career in development in 2002 supporting the Major Gifts department at Simmons College, and ultimately went on to serve as Assistant Director of Prospect Research. Since that time, she has also worked as a Senior Research Analyst at MIT, as Associate Director of Prospect Management and Research at the Harvard Graduate School of Education, and as Director of Development Research at Combined Jewish Philanthropies (CJP).

Tara originally joined the Helen Brown Group team in 2007 and served as a Research Associate and ShareTraining coordinator until 2008 – she rejoined the company as a Senior Researcher in 2013 and was promoted to her current role in 2018.

She has been an active volunteer with NEDRA for many years and served on the board of directors from 2010-2016. During her time on the NEDRA board, she served in many different roles, including terms as Vice President, Secretary, Chair of the Website and Technology Committee, Chair of the Volunteer Committee, and as Chair and Editor of NEDRA News. She is currently a member of the NEDRA Bootcamp faculty. In addition, Tara has also been involved as a volunteer with Apra, serving stints on the Membership Committee, Chapters Committee, and Bylaws Task Force.

Angie began her career in development in 1999 at Virginia Tech in Corporate and Foundation Relations and later in prospect research at the University of Connecticut Foundation.

A graduate of the University of Tennessee at Martin, her experience includes grants management at the University of South Carolina, program evaluation for South Carolina Research Authority and human resources analysis for Nissan North America.

She returned to development in 2007 and worked in various prospect research positions at Vanderbilt University, including Associate Director. She was named Director for Vanderbilt University Medical Center’s research office in 2015, and joined The Helen Brown Group in 2016.

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Josh began his career in development as the Phonathon Coordinator at Keene State College. He then worked at non-profit consulting firm Schultz & Williams in Philadelphia.

He started his research career at the University of Pennsylvania as a Research Assistant in 2005. He then moved over to the Wharton School of Business, where he became the Associate Director, Research and Prospect Management. Josh joined the Helen Brown Group in 2016.

Josh is also a Colorado licensed Realtor and graduate of Lehigh University.

In March 2017, Kristina joined the Helen Brown Group as a Research Associate. Before joining HBG, she was the Research Manager at Pratt Institute in Brooklyn and an Associate Manager of Prospect Research at City Harvest, a food rescue organization. Kristina started her non-profit career as a legal assistant at the Metropolitan Museum of Art in 2004.  She is a member of Apra and Apra Greater New York. She was Apra Greater New York’s Director of Programming from June 2014 to May 2016. Kristina graduated from The University of Chicago and the Bard Graduate Center.

Grace began her career in development in 2001 as Executive Assistant to the Chief Development Officer with Brigham and Women’s Hospital (BWH), a Harvard Medical School-affiliated academic medical center.

In 2003, she became a prospect researcher for the BWH principal and major gifts team and spent the next 11 years in various research positions with BWH, culminating as Assistant Director of Prospect Research. She has been affiliated with The Helen Brown Group since January 2014.

Heather began her career in 2002 as a prospect research coordinator for the Rocky Mountain Elk Foundation and then moved to Carroll College in 2004.

In 2005, Heather began working on her own as a freelancer and eventually started her own consulting firm, Willis Research Services, in 2007. She joined The Helen Brown Group in 2012.

Heather is a member of the Association of Professional Researchers for Advancement and the Montana Nonprofit Association.

Jennifer began her career in development at her alma mater, Wheaton College, where she was an administrative assistant for the major gifts department.

She joined The Helen Brown Group in March 2008. She earned a master’s degree in library science from the Southern Connecticut State University in May 2009. Jennifer is a member of APRA and NEDRA.

Rick has been a member of the Helen Brown Group team since 2005. Prior to joining HBG, Rick was director of research at St. Paul’s School in Concord, New Hampshire. Rick has worked in development since 1996, both in prospect research and major gifts fund raising. His experience includes the University of Vermont, Phillips Exeter Academy and St. Paul’s School.

Rick is past president of NEDRA and is a member of and frequent volunteer for APRA.

Josh began his career in development as the Phonathon Coordinator at Keene State College. He then worked at non-profit consulting firm Schultz & Williams in Philadelphia.

He started his research career at the University of Pennsylvania as a Research Assistant in 2005. He then moved over to the Wharton School of Business, where he became the Associate Director, Research and Prospect Management. Josh joined the Helen Brown Group in 2016.

Josh is also a Colorado licensed Realtor and graduate of Lehigh University.

Mandi has worked in prospect research and management since 2006. She began her development career as a research analyst in development research at City of Hope, an NCI-designated comprehensive cancer center in Los Angeles. From there, she became the manager of prospect development at Huntington Memorial Hospital, a community hospital in Pasadena, CA. Most recently, she was the associate director of prospect research and management at Occidental College, a private liberal arts college in LA.

Mandi has a BA degree in print journalism from Southern Methodist University and a master’s degree of library and information science from UCLA.

She joined the Helen Brown Group in May 2019.

Kelly began her career in development in 2008 as an administrative assistant in Major Gifts at Wheaton College.

In 2010, she became a research analyst at Dana-Farber Cancer Institute in the Division of Development & Jimmy Fund as part of the prospect identification team. Kelly joined The Helen Brown Group in 2013.

She is a member of APRA and NEDRA.

Jayme began her career in development in 2008 at the Rutgers University Foundation, where she spent the next seven years, first in prospect management and then prospect research. She spent several years at Monmouth University as their senior prospect research analyst, working with the fundraising staff, university president, and top leadership. She has worked as both a volunteer and consultant for non-profits in the areas of research and writing.

She earned a bachelor of arts degree from Drew University and a master of communication and information sciences from Rutgers University. She is a member of APRA.

Jayme joined The Helen Brown Group in April 2019.

Julie has managed finances for The Helen Brown Group since its founding.

In her spare time, she is an editor for the PBS series Masterpiece at WGBH. Julie was nominated twice for an Emmy award for her work on the PBS show Zoom.

Heather began her career in development in 2001 as a prospect researcher for National Wildlife Federation (NWF). She was with NWF for more than thirteen years, including nearly five years as director of research and analytics. Heather is a former secretary of the board of directors of APRA-Metro DC.

She joined The Helen Brown Group in October 2014.

David began his career in development at The Gunnery school in northwest Connecticut in 2011, where he worked in database management and prospect research. Subsequently, he joined the College of Saint Rose as a development research analyst before leading Albany Medical Center Foundation’s prospect research efforts as Associate Director of Prospect Research. He has a Bachelor’s Degree in Sociology from Siena College and is a member of APRA and CASE.

Michele began her career in development in 2012 when she joined the UC Berkeley corporate and foundation relations team as a development analyst. She spent a year and a half at Cal before returning to UC Davis as a prospect analyst. She was with the prospect management and relations team at UC Davis for almost three years prior to joining the research and relationship management team at George Washington University as a Senior Prospect Analyst in 2016.

Michele received her BA in creative writing from Florida State University and her MA in higher education leadership from CSU Sacramento. She currently resides in Northern Virginia, is a member of Apra International, and serves as the social media chair for Apra Metro DC. Michele joined The Helen Brown Group in July 2018.

Angie has worked in development since 2002, partnering with a wide range of nonprofit institutions. She began her professional career at Vanderbilt University in research and prospect development.

She has also worked with a number of community nonprofits in front-line fundraising, grant-writing, and event management. Angie holds an MPA in Nonprofit Management from the Indiana University Lilly Family School of Philanthropy and a BS in Journalism from Middle Tennessee State University. She resides in Nashville, Tennessee, and is a member of AFP Nashville and APRA MidSouth, where she has been active on the executive team.

She joined The Helen Brown Group in October 2015.

Maureen has been a part of the non-profit world since 1991. She started out in annual giving at Harvard Law School and continued her career as director of annual/special gifts at UC Santa Cruz.

In 1999 she made the switch from front-line fundraising to serve as director of prospect research/management at Bentley University and in 2001 began her role as administrator for the North American Foundation for the University of Manchester. She became part of the HBG team in September of 2011.

Helen has been a development professional since 1987. Her previous experience includes The University of North Carolina at Chapel Hill, the Albert Einstein Institution, Boston College, the Harvard School of Public Health and Northeastern University.

Currently she works with a variety of clients to establish, benchmark and re-align research departments; identify major gift prospects; and train researchers and other fundraisers through on-site and web-based training services.Helen is a former member of the board of the Association of Professional Researchers for Advancement (APRA) and is past president of the New England Development Research Association (NEDRA). In 2006 she received the NEDRA Ann Castle Award for service to the prospect research community.

Helen is Special Advisor on Fundraising to the North American Foundation for the University of Manchester and is a member of the board of directors of Factary Ltd. (Bristol, UK). She is a member of NEDRA, APRA, the Association of Independent Information Professionals (AIIP), Women In Development, the Association of Fundraising Professionals (AFP) and Researchers in Fundraising (UK).

Helen is a frequent speaker and has led seminars for a number of professional associations, including Action Planning, AFP, APRA, the Council for Advancement and Support of Education (CASE), NEDRA, RIF, the Planned Giving Council of Central Massachusetts, the Georgia Center on Nonprofits, the International Fundraising Congress and Resource Alliance.

Helen is also co-author (with Jen Filla) of the book, Prospect Research for Fundraisers (Wiley & Sons, 2013).