This month I’m delighted to highlight an article by HBG team member Grace Chandonnet, who shares some inside information about the prospect profile. Grace works with our clients from her home office in New Orleans, a town that Mark Twain would have been very familiar with from his Life on the Mississippi.
To shamelessly paraphrase Mark Twain, the report of the death of the prospect profile has been greatly exaggerated.
It seems as though that during my entire 12 years as a development researcher, I’ve been hearing that the narrative prospect profile is “going away.” It’s been argued that it isn’t useful, it takes too much time to prepare and to read, that a gift officer doesn’t need all that information to cultivate and solicit their prospect. [Read more…]